When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal brand" is a tool that can help you leapfrog in your career. This Help Wanted episo ... Show More
Oct 8
Wall Street News Roundup: Taylor's Banner Weekend, Charlie Javice Goes to Prison and Government Shutdown Watch
Today, Nicole shares the biggest headlines on Wall Street and how they will affect you and your wallet. In this episode, she unpacks the latest on the government shutdown, why Charlie Javice is going to prison and the economics of Taylor Swift's new album This podcast is for info ... Show More
11m 3s
Dec 2023
118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want
What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier ... Show More
24m 8s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
18m 41s
Mar 2023
194 Dawn Edmiston - Taking Stock of Your Personal Brand
Now that we’re settled in to 2023, it’s a good time of the year to take stock of your personal brand. The way you’re perceived by others is important. Yet many professionals rarely take the time to ensure their brand is up to date, relevant, and visible. For example, when was the ... Show More
18m 44s
Jul 2023
Why Brand Marketing Still Matters
What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.
Background:
Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-founder of sunscreen brand Vacation (and Poolside FM), bot ... Show More
22m 56s