Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Green ... Show More
Oct 7
The Trouble with Tech Companies (and Their Strategies)
Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first bus ... Show More
26m 30s
Sep 30
How to Lead with Courage in Chaotic Times
Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets o ... Show More
32m 9s
Sep 23
Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its ... Show More
27m 29s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
18m 41s
Oct 2023
The beauty of messy marketing
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More
37m 58s
Mar 2023
194 Dawn Edmiston - Taking Stock of Your Personal Brand
Now that we’re settled in to 2023, it’s a good time of the year to take stock of your personal brand. The way you’re perceived by others is important. Yet many professionals rarely take the time to ensure their brand is up to date, relevant, and visible. For example, when was the ... Show More
18m 44s
Jul 2022
Building A Powerful Personal Brand w/ Rory Vaden
Ask yourself this question…
WHAT DO PEOPLE THINK OF WHEN THEY THINK OF YOU?
Like it or not, that answer is your PERSONAL BRAND.
The rules have changed, and it's no longer an option not to have a personal brand.
More than ever, your BUSINESS BRAND and your PERSONAL BRAND are becom ... Show More
1h 7m
Apr 2024
Personal Branding: Overrated Or Essential?
In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinion ... Show More
22m 23s
May 2019
106. How To Start And Manage Building Your Personal Brand In 5 Easy Steps with Michelle Roberts
What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ... Show More
31m 20s
Jun 2023
This Five-Minute Exercise Can Catapult Your Career
When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal br ... Show More
37m 44s