Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Green ... Show More
Nov 20
Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
In uncertain times, leaders at all levels can learn from what the world's best CEOs are doing to protect themselves and forge a path ahead. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs who manage across different ... Show More
31m 12s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s
Mar 2023
194 Dawn Edmiston - Taking Stock of Your Personal Brand
<p>Now that we're settled in to 2023, it's a good time of the year to take stock of your personal brand. The way you're perceived by others is important. Yet many professionals rarely take the time to ensure their brand is up to date, relevant, and visible. For example, when was ... Show More
18m 44s
Jul 2022
Building A Powerful Personal Brand w/ Rory Vaden
Ask yourself this question…WHAT DO PEOPLE THINK OF WHEN THEY THINK OF YOU?Like it or not, that answer is your PERSONAL BRAND.The rules have changed, and it's no longer an option not to have a personal brand.More than ever, your BUSINESS BRAND and your PERSONAL BRAND are becoming ... Show More
1h 7m
May 2019
106. How To Start And Manage Building Your Personal Brand In 5 Easy Steps with Michelle Roberts
What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ... Show More
31m 20s
Jun 2023
This Five-Minute Exercise Can Catapult Your Career
When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal br ... Show More
37m 59s