logo
episode-header-image
May 2023
19m 8s

How to Harness Your Brand to Get Hired a...

Linkedin
About this episode

You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a see of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do you use it to get a job or get ahead in your career? These are all legitimate questions!

Fortunately, we're joined today by Aliza Licht, who is the author of the new book On Brand and an award-winning marketer. She explains in the latest episode of the Get Hired podcast that you have a brand regardless of your industry or position. Aliza also teaches us the elements of a great brand, how to harness its power, and much more. 

If you're looking to stand out during your job search or at work, this episode is for you. Join us as we dive into the world of branding with Aliza Licht.

Follow Aliza on LinkedIn by clicking here.

Follow Andrew on LinkedIn to join the Get Hired community by clicking here.

Up next
Yesterday
Why Applying to More Jobs Isn’t the Answer
Help us improve the show by filling out our audience survey: bit.ly/4j01Gq0 In this episode of Get Hired, LinkedIn Editor Andrew Seaman sits down with Madeline Mann, career coach, former recruiter and author of “Reverse the Search.” Known online as the Self-Made Millennial, Madel ... Show More
23m 3s
Jul 2
What You Need to Know to Get Hired
In this special episode of Get Hired, LinkedIn Editor Andrew Seaman teams up with Stanford communications expert Matt Abrahams for a conversation about how to show up – and stand out – in job interviews. Matt shares simple strategies for reducing nerves, crafting strong answers a ... Show More
31m 9s
Jun 25
How to Navigate Career Setbacks and Come Back Stronger
Help us improve the show by filling out our audience survey: bit.ly/4j01Gq0 In this episode of Get Hired, LinkedIn Editor Andrew Seaman speaks with career coach and content creator Elvi Caperonis. Elvi shares her journey from tech program manager to founder of Reinvent Yourself, ... Show More
23m 49s
Recommended Episodes
Jul 2021
#386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz
Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag... ...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to h ... Show More
45m 53s
Mar 2024
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ... Show More
31m 54s
Sep 2022
How to Work With Brands That Pay
Today I am sharing simple mindset shifts that can help you land paid brand deals, no matter what! If you're someone who wants to work with the brands you love and get paid to do it, this episode is for you!   Join me on a brand new LIVE pitch and brand growth masterclass happenin ... Show More
16m 27s
Oct 2021
Why Businesses That Invest in Branding Will Win Out Over Those That Don’t | Marc Gutman - 1501
Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ... Show More
26m 33s
Feb 2024
#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the in ... Show More
30m 17s
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Jan 2021
This is What Your Business Needs to Succeed in The New Decade
Today’s episode is a GaryVee TV Classic! It is now more important than ever to start building a brand that people recognize and can relate to. The internet has leveled the playing field so much that the only thing that will make you stand out from the thousands of other people yo ... Show More
7m 23s
Jun 2018
Branding
Branding Expert Pia Silva Reveals The Big Mistakes Of Branding Your Biz My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an Entrepreneur, speaker and writer, and also a partner and brand strategist at Worstofall Design where they build "Badass Bra ... Show More
47m 53s
May 2022
How To Build A Superstar Consulting Brand With Damon Holowchak: Podcast #239
If everything's been done and everybody's doing everything right, how can you stand out and build a superstar consulting brand? Michael Zipursky welcomes Damon Holowchak, the CEO of Super Collider Consulting Inc. The key is to identify what you stand for. Why do you do what you d ... Show More
44m 52s