Amanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI.
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Nov 2023
Leveraging AI in Communications
Welcome to "Accelerate Your Business Growth," where we explore innovative strategies and tools to propel your business forward. In this episode, we sit down with marketing strategist Kendra Corman, who delves into the world of AI and tech tools, sharing insights on their capabili ... Show More
33m 52s
Oct 2025
S20E18: From PowerPoint to Powerful - Business Storytelling That Sticks
Send us Fan MailIn this episode, the tables are turned! Instead of asking the questions, MC COO Namaan Mian is in the hot seat - interviewed by Emily Watkins, Senior Marketing Manager at Integreon. We dive into the future of storytelling in a world obsessed with AI and efficiency ... Show More
43m 24s
Jul 2025
Avoiding Random Acts of AI: A CHRO’s Take on HR Innovation
In this episode of People and Strategy, Kathleen Pearson, CHRO at McDermott Will & Emery, shares AI use cases for HR professionals. Pearson shares her unique career journey from marketing to HR leadership, offers her three pillars for building high-performing teams, and shares ho ... Show More
29m 21s
Mar 2024
The Future of AI in Marketing
In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ... Show More
6m 22s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Dec 2018
Alison Wagonfeld, CMO Of Google Cloud - The Magic of Storytelling with the Power of AI & ML
Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking bus ... Show More
30m 13s
Jun 2024
Ins & Outs Of Powerful Product Marketing
<p>VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative pro ... Show More
16m 16s