logo
episode-header-image
Dec 2018
30m 13s

Alison Wagonfeld, CMO Of Google Cloud - ...

ADWEEK
About this episode
Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies. Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

Hosted on Acast. See acast.com/privacy for more information.

Up next
Today
How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein
AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, ... Show More
20m 36s
Jul 8
From Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight
From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern AudiencesIn this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing o ... Show More
33m 35s
Jul 3
Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive e ... Show More
21m 48s
Recommended Episodes
May 2024
674: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan
Welcome to an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their cloud costs. Her target market is PE firms. In this episode, we discuss what PE firms care about, how to approach them, th ... Show More
49m 54s
Apr 2024
436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan
Welcome to Strategy Skills episode 436, featuring an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their cloud costs. Her target market is PE firms. In this episode, we discuss what PE fir ... Show More
51m 17s
Aug 2019
From Self-Taught Investor to CFO with Jennifer Ceran, CFO of Smartsheet
“I enjoy looking at companies, their futures, their strategies and how their financials work. It’s something I’ve always had a passion for.” — Jennifer Ceran How do companies make money? When do they choose to invest or pass? At what point in a company’s timeline should they IPO? ... Show More
50m 5s
May 2021
Policygenius: Jennifer Fitzgerald
Some of the world's biggest industries sell products that we all need...but don't want to think about. That's what drew Jennifer Fitzgerald to insurance: she wanted to help people understand the often bewildering world of protecting themselves in case of emergencies. In 2013, she ... Show More
1h 18m
Apr 2024
Preserve start-up spirit at scale: Techstars’ Maëlle Gavet
Maëlle Gavet is the CEO of Techstars, an accelerator focused on early-stage entrepreneurs. It boasts a market cap of $111.6 billion, and supports founders in programs that span from Tokyo to Lagos to Alabama. Maëlle champions hard work, gratitude, and a questioning nature, qualit ... Show More
30m 30s
Oct 2016
20VC: How You Can Learn To Be A Great Business Leader & Why All Successful Business Must Be Loved or Needed with Moisey Uretsky, Founder @ Digital Ocean
Moisey Uretsky is the Co-Founder & Chief Product Officer @ Digital Ocean, the second largest and fastest growing cloud computing platform, with more than 700,000 developers having deployed more than 20 million cloud servers. The company has raised $123 million in funding from And ... Show More
31m 20s
Feb 2022
Don’t predict the future. Create it, w/Net-a-Porter's Natalie Massenet
You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, fi ... Show More
37m 58s
Feb 2022
Stacey Abrams and Lara Hodgson on Starting and Scaling a Small Business
Thinking about starting a small business? Or looking to expand a business you’ve already launched? Entrepreneurs Stacey Abrams and Lara Hodgson were blindsided by the cash-flow problems and other systemic issues they ran into when trying to scale a new but popular product. They d ... Show More
40m 25s
Nov 2017
Look for the ideas that come at you sideways, w/Diane Greene of Google, VMware
Business plan not entirely clear? Not sure how you’ll make enough money or find your users? That's OK. Really. The most scalable ideas often come at you sideways. You'll find yourself crabwalking from a small market to a bigger one to one of unimaginable scale. We talk to the mas ... Show More
35m 4s
Oct 2022
Think like an intrapreneur, w/Mach49's Linda Yates
Innovation is the lifeblood of the startup — from product to processes and culture to creativity. But innovation is just as essential for scale companies. So how do you keep the innovation flywheel spinning at all levels of scale? The answer according to Linda Yates is to seed ev ... Show More
30m 49s