Chuckie & Shelby Gregory (Co-Founders - Club EarlyBird) share their story of how two regular people became successful by creating a product to solve a problem everyone faces. In this episode, they share their story of how they went from running a gas station food distribution company, trying and failing at product creation, and eventually creating their flagship product, Club EarlyBird.FOLLOW CLUB EARLYBIRDWebsite:https://www.clubearlybird.com/ Facebook: facebook.com/clubearlybird/ Instagram: https://www.instagram.com/clubearlybird/
Chuckie’s Instagram: https://www.instagram.com/earlybird_founder/ Shelby’s Instagram: https://www.instagram.com/shelbylayla_/
TIMESTAMPS00:00 - Guest Intro02:58 - Podcast Start03:18 - Agency Founders Live Recap05:09 - What is Club EarlyBird?06:56 - The origins of Club EarlyBird08:46 - Chuckie was a punk growing up15:28 - College Football chat17:21 - Chuckie went to 4 high schools in 4 years20:09 - Shelby’s High School and College Experience22:16 - The problem with Marketing Degrees26:06 - Andrew's College experience28:44 - Dropping out Freshman Year29:22 - How Chuckie used student loans to keep his business afloat35:25 - Chuckie’s intro to Entrepreneurship37:05 - Hiring Chuckie’s first employee38:30 - Chuckie’s acquisition strategy41:29 - How Chuckie sold his first business43:48 - The start of Club EarlyBird46:16 - What is the Morning Cocktail?46:56 - Do entrepreneurs need to wake up early?54:31 - Chuckie’s morning routine01:02:57 - Eddie doesn’t work because he needs to01:03:42 - Gaming and Fantasy Football01:07:04 - “Wake The F*** Up” to Club EarlyBird01:08:55 - Chuckie tested his product for TWO YEARS01:12:46 - Self testing product mixtures01:15:41 - Working with a partner01:16:36 - How Club EarlyBird found a manufacturer01:19:14 - Selling to family and friends01:20:53 - Why Chuckie’s first business was a failure01:21:31 - Familiarity with a twist01:22:08 - Creating BLUE offers in RED oceans01:30:33 - Photography Hack - Shoot in IKEA01:34:23 - Why a simple image converts the best01:39:58 - Why good ads don’t always convert01:42:26 - What you need to get started with product photography01:44:10 - The power of LIMITED EDITION01:49:22 - Why Customer Analytics are so important01:56:05 - Black Friday performance01:59:33 - SMS Marketing - Postscript & Timezones02:05:45 - Eddie and Terry’s baby is on the way02:08:19 - Why Chuckie practiced his football kick for a year02:16:12 - How to find great employees02:16:52 - Why Andrew works for Eddie02:21:01 - Why Terry is the best02:23:23 - Why Chuckie doesn’t drive anymore02:25:26 - Investing in customers02:29:31 - Andrew and Terry’s scary similarities02:32:43 - Why women have a different eye for things02:34:37 - Are stereotypes really accurate?02:35:50 - The importance of High Quality Merchandise02:40:34 - Why Demand sells02:47:45 - Subscription tips from Club EarlyBird02:49:46 - Why Eddie is heavily invested in Spirit Airlines02:53:41 - Why Chuckie dropped thousands at the Barstool 500 Party02:56:40 - When did it feel like "you made it”?02:58:53 - Chuckie and Shelby’s Fortune Cookie Advice
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EDDIE Instagram: https://instagram:com/eddiemaaloufTwitter: https://twitter:com/imakegreatadsMarketing Course: https://www:brilliantmarketers:com/ ANDREWInstagram: https://instagram:com/andrew_deitsch Website: https://andrewdeitsch:comYouTube: https://www:youtube:com/andrewdeitsch Andrew’s Other Podcast: https://www:andrewdeitsch:com/podcast