logo
episode-header-image
Jun 2
24m 12s

The #1 Lead Generation Mistake You're Ma...

MARK SAVANT
About this episode

Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.


Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.

Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.

In this conversation, you’ll learn:

  • Is Now the Best or Worst Time to Hire Influencers?
  • The Business Implications of Influencer Specialization
  • Concerns Over Authenticity in the Age of AI
  • Integrating AI in Lead Generation and Sales
  • The Role of AI in Content Creation and Marketing
  • AI’s Customization Capabilities and Implications for Marketing
  • Lead Generation Platforms and Tactics


Takeaways:
1. Authenticity beats automation
2. Leverage AI—but stay personal
3. Dig deeper than vanity metric

Connect with Joshua Kopac:
Website: https://www.bekeptup.com/
LinkedIn: https://www.linkedin.com/in/joshuakopac/


Timestamps:
00:00 AI-Generated Content Concerns

04:55 Targeted Outreach vs. Mass Messaging

07:49 AI's Impact on Content Creation

12:04 AI-Driven Advertising Network

15:23 "Overwhelmed by LinkedIn Messages"

18:09 Future of Content in AI Era

22:05 Evaluating Sponsorship Deal Value

24:04 Influencer's Key: Track Conversions

_____________________________________________

🗞️ Newsletter: www.aiupdate.ai
🚀 Get more leads with YouTube: www.marksavantmedia.com
🎙️ Podcast: www.afterhoursentrepreneur.com
📧
Email: contact@marksavantmedia.com
_____________________________________________

Your network is your net worth. Follow me for more! 📱
Facebook | Instagram | X | TikTok | LinkedIn | YouTube

Up next
Jun 30
What Every E-Commerce Seller Needs to Know About Taxes ft. Reuben Mattinson
Is your e-commerce business ready for the coming AI wave in tax compliance?Reuben Mattinson, Founder and CEO of RJM Tax Exemption, built a multimillion-dollar firm from his bedroom to help over 5,000 online sellers stay compliant, scale rapidly, and prepare for successful exits. ... Show More
25m 54s
Jun 16
1.5 Million in Automated Cash Flow with AirBNB
Is it possible to earn $1.5M without owning real estate? Can Airbnb automation replace a 9–5? Can systems outwork people—without burnout?Adam Hager, co-founder of Airpreneur, has assisted over 350 clients in establishing profitable Airbnb businesses through his mentorship platfor ... Show More
26m 30s
Jun 9
How to Survive Massive Changes - Sean Martin
What happens when you strip away excuses and look in the mirror? In this powerful episode, Sean Martin, founder of a multimillion-dollar medical supply business and host of The Real Mentors Podcast, shares his raw transformation from addiction and incarceration to fatherhood, fai ... Show More
35m 53s
Recommended Episodes
Jun 13
Digital Marketing & AI News
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been m ... Show More
12m 51s
Jul 2024
SearchGPT Takes on Google, Meta's AI Clones & The State of AI Investment (Reacts)
Could the launch of SearchGPT by OpenAI and Meta's AI Bots for creators redefine search engines and social media engagement? Discover how these advancements will reshape the tech landscape in this week's Reacts episode, packed with the latest AI updates. Join Ben Parr and ... Show More
50m 22s
Apr 21
Next-Gen Founders: Startups in the Age of AI (Edu)
Is AI making startups easier—or just changing the rules of the game?In a world where execution is cheap and accessible, building a successful startup is more competitive than ever. In this episode, Chris Saad and Yaniv Bernstein unpack the reality of every business having access ... Show More
53m 2s
Mar 2025
The Future of Marketing with AI: Tools to Look Out for in 2025
The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising ... Show More
17m 58s
Nov 2024
Social Pros Podcast Live at Content Marketing World
Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore s ... Show More
27m 38s
Apr 2024
Google Strikes Back in AI & A Lone Hero Saves the Internet (Reacts)
The insiders return this week to discuss the latest strides in Google's AI innovations: Google unveiled groundbreaking AI advancements at Cloud Next, showcasing Gemini 1.5's impressive capabilities. Their focus on enterprise AI customers signals a strategic shift for Goog ... Show More
43m 20s
Jan 2025
He built a startup using AI that prints money (full tutorial)
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for cont ... Show More
56m 10s
Apr 2
ChatGPT for Marketing Latest Updates
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential brie ... Show More
25m 43s
Dec 2024
Scaling TikTok With 60+ Accounts
E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hund ... Show More
12m 1s
Nov 2024
#350 - The AI Marketing Workflow You Can’t Ignore In 2025
Are you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?Well, you're not alone.In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with cus ... Show More
44m 55s