Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.
We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.