logo
episode-header-image
Apr 2023
18m 9s

Business Daily meets: Athletic Brewing C...

Bbc World Service
About this episode

Non-alcoholic and low alcohol beer is a rapidly growing market, as consumers search for healthy alternatives.

Bill Shufelt started Athletic Brewing with his partner, brewmaster John Walker in 2018.

Speaking to Dougal Shaw, Bill Shufelt explains how he sees the alcohol free beer market, and describes his 'career change moment'.

Presenter/producer Dougal Shaw.

(Image: Bill Shufelt at his brewery. Credit: Getty Images)

Up next
Yesterday
Sierra Leone: Tracking a drug kingpin
In the second of two episodes, Ed Butler tracks the whereabouts and connections of one of Europe's most wanted drug criminals. Despite denials from the President's family, law enforcement agencies say Jos Leijdekkers is enjoying privileged status in Sierra Leone. The country's Ju ... Show More
19m 52s
Apr 2026
Headspace: from mindfulness app to military partner
Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ... Show More
17m 28s
Apr 2026
Anthropic: the $300bn AI firm at war with the White House
Anthropic’s rise from startup to one of the world’s leading players in artificial intelligence has been staggering, but so in recent weeks has been its row with the US Government.Today, we look at that journey to becoming a 380 billion dollar company, ask why Claude has become on ... Show More
17m 28s
Recommended Episodes
Feb 2023
BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
First, he was in finance. Then he got rejected by 100 investors. But now he’s raised $175M… and opened breweries on both coasts.We just popped open cans from the largest non-alcoholic brewery in the US. CEO Bill Shufelt and his co-founder pioneered a non-alcoholic beer you’d actu ... Show More
51m 15s
Nov 2024
Athletic Brewing Company: Bill Shufelt
Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell it, and potential customers didn’t want to buy it. The NA beer that already existed was outdated and foul-tasting, bu ... Show More
1h 4m
Aug 2024
THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO
Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. T ... Show More
52m 19s
Feb 2024
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
<p>Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.</p><p>To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer- ... Show More
28m 1s
Sep 2025
Behind the scenes of Athletic Brewing's alcohol-free brand play
<p>&quot;Fit for all Times&quot; is the brand&apos;s platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) ... Show More
40m 10s
May 2023
Sliced Bread - Series 6: Low and No Alcohol Beer
Sales of alcohol-free beer in the UK have more than tripled in the past five years, and you'll find more types of no and low-alcohol beer on sale in your local supermarket. But what does 'alcohol-free' really mean? And are these drinks always better for your health? Various liste ... Show More
25m 45s
Nov 2021
How Two Former Athletes Turned Into Leading Wellness Entrepreneurs with Kevin Moran
Former professional athletes turned entrepreneurs Kevin Moran and Matt Lombardi started wellness company beam, offering products that harness the benefits of natural, non-toxic nano CBD and other high-quality ingredients. Top 3 Value Bombs: 1. There's nothing better than a consum ... Show More
27m 25s
Jan 2024
Brewing creativity with Jim Koch of Boston Beer Company
When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty years and thousands of new craft breweries later, both the competition and Jim’s drive to innovate are fiercer than ever...This week on How I Built This Lab, Jim revea ... Show More
37m 40s
Dec 2019
#30 - Reinventing the Energy Drink
LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ... Show More
34m 42s