Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while weâre on vacation. Because Athletic founder Bill Shufelt isnât just the âthe Knight of Non-Alcohol Beer,â heâs also got a fantastic founding storyâŠ
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