In this episode, Chalene and Brock are talking all about understanding your customer's psychology and marketing to your target audience. Understanding your customer's mindset and language is key to meeting them where they are in terms of their knowledge and needs.
Here is what you will learn:
Importance of understanding customer psychology
Marketing to ... Show More
Jun 4
Instagram Reels Tutorial 2026: How I Actually Edit My Posts - 897
In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. Brock also covers why most editing bottlenecks actually start at the filming stage, and s ... Show More
17m 34s
Jun 1
8 Secret Hacks to GO VIRAL on Instagram - 896
In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whe ... Show More
20m 7s
Jan 2024
Miami Packing, Interview Gone Wrong, Bret's Ring Saga, Music Tour Life Behind The Scenes with Celebrity Make Up Artist Sheba - 1051
Chalene gives another Lifer Update from Las Vegas while getting her makeup done. She shares how the packing for Miami is going, why she is redoing an interview that went wrong, Bret shares his thoughts on his new ring after the Oura ring saga and you get a fascinating behind the ... Show More
45m 6s
Dec 2023
Best of Follower/Audience Growth
Hey there, and welcome to our Best of Series!! During this series, we will cover the best episodes from 2023 that touch on some of our most popular and in-demand topics. In this episode, I’m sharing some of my best advice and strategies for follower/audience growth in the online ... Show More
28m 32s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s