In this episode, Chalene and Brock are talking all about understanding your customer's psychology and marketing to your target audience. Understanding your customer's mindset and language is key to meeting them where they are in terms of their knowledge and needs.
Here is what you will learn:
Importance of understanding customer psychology
Marketing to ... Show More
Nov 17
These Instagram Post Ideas Will Make You Money - 859
In this episode, Brock Johnson shares Instagram post ideas that are proven to help you make money in 2025. He'll cover how to create content that drives sales, including strategies for promoting offers, crafting strong calls to action, and writing posts that highlight benefits ov ... Show More
30m 52s
Nov 10
Complete Guide To Growing On Instagram With Trial Reels - 858
In this episode, Brock Johnson shares a complete guide to growing on Instagram using Trial Reels. He explains what Trial Reels are, how they work, and the new rules for 2025—including daily limits and restrictions on duplicate content.
Brock will go through step-by-step strategi ... Show More
21m 37s
Nov 3
9 NEW Instagram Features That *Actually* Help You Grow - 857
In this episode, Brock Johnson breaks down 9 new Instagram features that actually help you grow in 2025. He'll cover updates like AI restyle for Stories, the ability to schedule Stories, the new FTDM feature, and auto dubbing for Reels in multiple languages.
Brock also explains ... Show More
23m 37s
Jan 2024
Miami Packing, Interview Gone Wrong, Bret’s Ring Saga, Music Tour Life Behind The Scenes with Celebrity Make Up Artist Sheba - 1051
Chalene gives another Lifer Update from Las Vegas while getting her makeup done. She shares how the packing for Miami is going, why she is redoing an interview that went wrong, Bret shares his thoughts on his new ring after the Oura ring saga and you get a fascinating behind the ... Show More
45m 6s
Dec 2023
Best of Follower/Audience Growth
Hey there, and welcome to our Best of Series!! During this series, we will cover the best episodes from 2023 that touch on some of our most popular and in-demand topics. In this episode, I’m sharing some of my best advice and strategies for follower/audience growth in the online ... Show More
28m 32s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Nov 2023
Sports Podcasting On A National Level
“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those mi ... Show More
44m 24s