Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.
On this episode of Winning the Challenger Sale, we speak with
Chris Walker, CEO of
Refine Labs, who, as a pioneer of dark social, explains just how far a single share can go. Modern buyers want to make their own decisions and look for recommendations from trusted sources — we dive into just how you can leverage that to maximize your reach and growth.
Join us as we discuss:
- How dark social’s scale far outweighs word-of-mouth
- The undeniable value of product-led growth
- Segmenting and executing your sales process based on buyer intent
This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at
https://www.spreaker.com/show/5796367/advertisement