logo
episode-header-image
Apr 2023
21m 25s

2342: The Power of Strategic Marketing: ...

NEIL C. HUGHES
About this episode

Sheila Kloefkorn, the multi-award-winning marketing thought leader and Founder of KEO Marketing, joins me on Tech Talks Daily.  Sheila's B2B marketing agency has been instrumental in helping Fortune 1000 companies and mid-market businesses in 100+ countries scale faster by executing well-rounded, goal-oriented marketing plans.

In today's episode, Sheila shares her insights on common marketing mistakes companies make and offers actionable marketing tips that entrepreneurs can apply to increase the profits and value of their businesses. Sheila also discusses how leveraging a fractional CMO can lead to faster and more economical business growth.

As a marketing visionary, Sheila explores the future of blockchain in the realm of marketing and advertising. She emphasizes the potential of this groundbreaking technology to revolutionize the industry and shares her predictions on how blockchain will shape advertising in the coming years.

With over 25 years of experience in the marketing industry, Sheila began her career in New York City at a small marketing firm, which she helped expand into the largest youth marketing firm in the world. As one of the first online advertisers, Sheila has witnessed the rapid evolution of the digital marketing and advertising sector. 

Her numerous accolades include In Business Magazine Phoenix's 2022 Women of Achievement, Phoenix Business Journal's Top 10 Business Leaders of the Year, and Top 25 Dynamic Women in Business.

Don't miss this enlightening conversation with Sheila Kloefkorn on Tech Talks Daily, where she shares valuable insights and expert advice on marketing strategies, business growth, and the future of blockchain in advertising.

Up next
Today
3342: Qualys CEO On Risk, AI, And The Future Of Digital Defense
What does it take to build a $100 billion cybersecurity company in today’s cloud-first, AI-infused world? And how do you balance relentless technological change with the practical realities of compliance, risk, and leadership? In this episode of Tech Talks Daily, I sit down with ... Show More
33m 40s
Yesterday
3341: Lessons from the Coursera 2025 Global Skills Report
Are we preparing people as quickly as we’re preparing machines? That’s the uncomfortable question at the heart of Coursera’s 2025 Global Skills Report, and the starting point for my conversation with Nikolaz Foucaud, Coursera’s Managing Director for EMEA. As the UK jumps more tha ... Show More
26m 40s
Jul 8
3340: How Criteo Is Using AI to Redesign the Future of Retail Experiences
What happens when AI moves from experimental tool to everyday shopping assistant? In this episode of Tech Talks Daily, I’m joined by Liva Ralaivola, Head of the Criteo AI Lab, to unpack how artificial intelligence is reshaping the way we discover, compare, and purchase products o ... Show More
34m 38s
Recommended Episodes
Aug 2021
343 Sway by Christina Del Villar
Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar About the Author: Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the best and brightest ... Show More
1h 59m
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Feb 2024
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ... Show More
36m 27s
Jun 2022
The Marketing Evolution During the Tech Revolution With Arun Cavale, Chief Marketing Officer, IBM Consulting, Asia Pacific
As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now ... Show More
42m 47s
Aug 2021
Using ABM as a Driver for Business Growth with Zayo Group’s Kimberly Storin
Kimberly Storin strongly believes that culture beats strategy every day of the week and that you can be the best strategic marketer in the world, but if you fail to build a sustainable culture, your strategy is irrelevant. It’s one of the reasons why when she joined the Zayo Grou ... Show More
43m 39s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. Th ... Show More
42m 45s
Mar 2024
477 Social Media Strategy by Julie Atherton
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton  ABOUT THE BOOK: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updat ... Show More
1h 30m
Aug 2023
Embracing Change and Redefining Leadership: A Decade of Evolution in Marketing w/ Vineet Mehra, Chime
In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conver ... Show More
45m 49s
Sep 2020
Why Digital Advertising is Going Up-the-Funnel
Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nesemoney, the founder and CEO of Jivox, joined Marketi ... Show More
44m 52s