logo
episode-header-image
Mar 2024
28m 41s

Be Unforgettable: How to Create Content ...

ALEX HORMOZI
About this episode

“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow The Matt Gray Show on:

Instagram | Spotify | Apple | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:49) - Deep dive into branding philosophy

(2:36) - The power of brand and its impact

(3:31) - Content strategy and problem solving

(4:09) - Personal branding and authenticity

(6:31) - Crafting a content strategy that works

(8:27) - The journey of writing a book that lasts

(15:49) - Breaking down the perfect book launch

(20:00) - Balancing perfectionism and execution in product launch

(23:42) - Preparation and mindset for successful launches

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Up next
Aug 6
Throwback: Most Business Owners Have a Focus Problem | Ep 934
In this throwback episode, Alex (@AlexHormozi) shares the biggest mistake of his career: chasing too many opportunities at once, and the painful lessons that taught him the true value of focus. From nearly dying in a DUI accident to walking away from billion-dollar deals, Alex un ... Show More
9m 19s
Aug 1
Throwback: This Isn't Fun But it Will Make You So Much Money | Ep 932
In this throwback episode, Alex (@AlexHormozi) explains why founders should stop obsessing over automation and scale, and start doing the hard, manual things that teach them how to sell, serve, and grow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor ... Show More
22m 19s
Jul 31
My Business Isn’t Growing. What Do I Fix? | Ep 931
In this Q&A, Alex (@AlexHormozi) answers real questions from entrepreneurs at every stage from how to hire your first team member to whether it’s time to quit and start over. He tackles pricing strategy, customer churn, partner dynamics, and what to do when growth stalls. Just ta ... Show More
57m 40s
Recommended Episodes
Sep 2022
Alex Hormozi | Do You Have What It Takes To GET RICH In 3 Years? (Copy These Millionaire Habits)
On Today's Episode: Success measured on the grand scale of financial wealth is far from impossible and yet thousands of people struggle with getting there. If you’re starting from nothing and struggling with the fear of failure and the fear of taking the risks necessary to succee ... Show More
1h 41m
Nov 2022
What Every Entrepreneur NEEDS to KNOW Before Starting Their JOURNEY | Tom Bilyeu
On Today's Episode: What every entrepreneur needs to know to start a successful business is how to ask the right questions. Because I’ve made virtually every mistake possible in building my own businesses, you can learn without the pain and time it costs me. One of the biggest th ... Show More
30m 36s
May 2023
How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators ... Show More
52m 40s
May 2022
[BEST OF] How to Offend People & Create Great F*cking Content
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
52m 53s
Nov 2021
Tom Bilyeu’s EYE OPENING Keynote on Success & Life Will Leave You SPEECHLESS
“I want you from now and forever to imagine yourself standing in a room with 1000 doors, and your job is to know better than anyone else in the company - better than anyone else on the planet - which 999 of those doors to close. That's business.”In my latest #keynote, I reveal th ... Show More
1h 20m
Nov 2022
259. Creating Engaging Content That Sells Out Your Products with Cassey Ho
Cassey Ho is everywhere, including Target, 24-Hour Fitness and YouTube, where her popular fitness-themed channel has amassed over a billion views around the world. She turned that success into another – going after, and achieving, her lifelong goal of becoming a fashion designer ... Show More
57m 11s
Apr 2023
Asking The $100,000,000 Man How To Get Rich | Alex Hormozi
#27: Alex Hormozi, monetization expert and the CEO of Acquisition.com shares his inspiring journey of going from the security of his 9-5 job to building a multi-million dollar business empire in the fitness industry. Through his relentless pursuit of knowledge and hard work, Alex ... Show More
49m 30s
Aug 2022
Create MOMENTUM, Take the First Step and EXECUTE on YOUR DREAMS with These EFFICIENCY HACKS
On Today's Episode: It doesn’t matter who you are, what your profession or industry may be, a common plight that is familiar to all of us is how to get started. Everyone struggles with getting started at some point. When you step into doing something new or tackle big goals and t ... Show More
39m 36s
Oct 2022
385 - How to Reverse Engineer What Creative Goal to Focus On Next
Listen and Subscribe on Apple, Spotify and more: https://link.chtbl.com/creativepeptalk Support the show at patreon.com/creativepeptalk! TRANSCRIPT _________ SHOW NOTES Get the Creative Career Path e-Handbook by signing up to our newsletter! Hero on a Mission: The Power of Findin ... Show More
43m 22s
Sep 2022
Ray Dalio | How To SURVIVE & THRIVE The Upcoming Financial Crisis! (PREPARE NOW)
On Today's Episode: The principles you live your life by will either reward you with a life you enjoy living or lead you to a life you want to escape. Whether you consciously choose your principles or operate subconsciously on your default network, principles specific to you are ... Show More
1h 51m