logo
episode-header-image
Feb 2023
33m 20s

How luxury furniture brand and Magento ...

Chloë Thomas
About this episode

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes.

OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.

In this episode we discuss:

  • Bringing cost-savings to the business by being sustainable
  • Attracting customers, investors and employees with your mission
  • Getting key stakeholders and team members aligned to implement the strategy
  • How a good place to start is material assessment and start benchmarking your progress
  • Being actively transparent about your journey towards positive change
  • Fitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goals

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Up next
Jul 7
How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche
Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to hear: How one viral video turned a year of no sales into $30K in 3 weeks 📈 The bold preorder ... Show More
34m 47s
Jun 30
Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce
Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover. Hit PLAY to hear: 💸 How Nip + Fab profits from the very first order (yes, reall ... Show More
34m 2s
Jun 23
From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley
Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year. Hit PLAY to hear: ♻️ How Brian turned local plastic wast ... Show More
32m 2s
Recommended Episodes
Apr 2022
057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so succ ... Show More
39m 33s
Dec 2021
041: Using TikTok to Generate $10K in 2 weeks with Mia Dickson of Safe Bandz
Mia Dickson returns to the podcast to share about her second successful business launch within 2 years. When we last spoke to Mia in early 2021, she talked about how the closure of her yoga studio forced her to start her own business. Through the training she received from Foundr ... Show More
34m 37s
May 2024
99% of Business Owners Make This Mistake
#83 Not sure what business to start? One approach: don’t start one at all! In this episode, Erika Kullberg talks with Codie Sanchez about the benefits of buying an existing business instead of starting one from scratch. They delve into three main topics: choosing straightforward, ... Show More
47m 39s
Nov 2021
809. Product-Based Vs. Personal Brand: The Importance Of Organic Content, How To Identify The Gap In Your Industry, And How To Make Your Personal Brand Sellable With Tiffany Carter of ProjectME
Tiffany is a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. We are saying things in this episode that might be hard to hear, but they will certainly help you determine if you’re ready ... Show More
1h 3m
Sep 2023
Cracking The Code Of Product-Market Fit With Adam Robinson, CEO Of Retention.com
True innovation is about building what customers can't wait to have, not just what they need. In this riveting episode, get ready to dive into the world of exponential growth, daring experiments, and the art of bouncing back from setbacks. Our guest, Adam Robinson, the visionary ... Show More
20m 16s
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive too ... Show More
57m 50s
Feb 2023
#544: The Pros & Cons Of A Personal Vs. A Company Brand
The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one lik ... Show More
17m 9s
Apr 2022
238: Change this One thing in Your Marketing and your Business Will Explode: Building a Storybrand with Donald Miller
If you’re a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today’s guest is none other than The Heart Conference’s keynote speaker…. DONALD MILLER. Today we talked about one of our favorite books of his: Building a Sto ... Show More
39m 11s
Mar 2023
AMIKA with Founding Member and CEO Chelsea Riggs
Chelsea Riggs, CEO of AMIKA, joins the podcast to share her journey from founding team member to CEO and how the standout brand is reimagining haircare. You probably wouldn’t guess Chelsea found this job on Craigslist 13 years ago having no idea where it would take her. Today AMI ... Show More
44m 17s
Jan 2021
Ram Parameswaran - Internet Scale Businesses – [Invest Like the Best, EP.207]
My guest today is Ram Parameswaran, founder of Octahedron Capital. Ram started Octahedron this year after more than 5 years as a partner at Altimeter Capital where he made investments in Square, Bytedance, Pinduoduo, and Udaan. In our conversation we cover the potential for inter ... Show More
1h 26m