logo
episode-header-image
Dec 2022
48m 29s

Andre Gray (Annex88) | Brands Must Under...

vYve & Jim Stengel
About this episode

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market.

Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group, and TBWA/Neboko.

Andre is the author of "Digital Anthropomorphism: Humanizing the Brand, a Master of Arts in Global Communications." He is a staunch advocate for underrepresented voices and lives to add to the cultural conversation. For him, it is not what you say, but what you do. 

In this episode, Andre and Jim discuss his involvement in the documentary, Black Madison Avenue: 7 is Not Enough, which gives a raw look at the Black experience in advertising. The also dive into why brands must understand their role in culture and the importance of the CMO and CCO relationship. 

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Oct 8
Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable m ... Show More
55m 45s
Oct 1
Colin Kelton (Vanguard) | Building a Lifetime Career
Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard ... Show More
47m 30s
Sep 24
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutt ... Show More
55m 4s
Recommended Episodes
Dec 2024
How Skims and On Create Cultural Relevance
Many fashion brands are realising that operating across multiple cultural sectors is a business necessity. In our social feeds, fashion competes with music, film, and sports for our attention. Learning how to tap into other cultural sectors is something that many fashion brands a ... Show More
25m 30s
Jan 2025
168 - Diversity Isn’t Enough—How Great CEOs Turn It Into a Competitive Advantage with Kelly McDonald
In this engaging episode of The World Class Leader Show, host Andrea Petrone dives deep into the nuances of leadership, diversity, and inclusion with Kelly McDonald, a celebrated speaker, author, and marketing expert. As the president of McDonald Marketing and author of four best ... Show More
45m 19s
Dec 2024
Cigars, Salespeople, & Sales Training: Walter Crosby on The Sales Podcast
Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange. There. I said it. We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM ... Show More
57m 58s
May 2025
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We ex ... Show More
44m 28s
Nov 2024
Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ... Show More
35m 44s
Aug 22
6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More
36m 1s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s
Aug 2024
S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positi ... Show More
44m 56s
Mar 2025
624: Chris Beresford-Hill - Writing Excellent Cold-Emails, Taking Responsibility of Your Career, Pushing Your Edges, Becoming Dave Matthews' Pen Pal, Building Culture, & Leading a Creative Agency
Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle ... Show More
1h 4m
May 2025
Giancarlo Giammetti on Securing Valentino’s Legacy
Giancarlo Giammetti met Valentino Garavani by chance on July 31, 1960, setting in motion one of fashion’s most enduring — and most successful — creative partnerships. Together, they transformed Valentino into a global fashion powerhouse, celebrated for its elegance, craftsmanship ... Show More
42m 43s