Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.
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Nov 10
What Marge Simpson Can Teach You About Leadership
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth e ... Show More
21m 14s
Jan 2024
Should dynamic pricing be regulated?
In the second part of the series, in the second part of the series, we look at supermarkets and restaurants.Dynamic pricing it could help cut down on food waste, but would it favour people who can choose when they shop? And we ask why restaurant-goers have yet to develop a taste ... Show More
18m 30s
May 2024
Reframing the Money Conversation
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p> <p>In this solo episode, Bill shares a powerful strategy for having more effective and comfortable conversations about pricing, ROI, and the financial impli ... Show More
5m 55s
Aug 2021
The Psychology Of Pricing - Part 6 - RD269
<p>I'm happy to announce that this week is, in fact, the final part of my Psychology of Pricing series, where I share research-proven tactics to make the most out of the prices you display. If you haven't listened to the <a href= "https://resourcefuldesigner.com/episode264">previ ... Show More
28m 16s
Dec 2022
🎁 “Never ever pay $9.99” — The 99 shopping rule. Avatar’s $2B tickets. Taco Bell’s french fry strategy.
Macy’s first priced something $0.99 in 1880 in a catalog, now every retailer does — but that means they’ve rounded the price up, not down. Avatar 2 is Disney’s blockbuster of the year, but it’s probably not gonna make any money. And Taco Bell is adding french fries and breakfast ... Show More
20m 32s