About this episode
Sep 10
The Power of Deep Story — Bob Rogers
Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders ... Show More
30m 9s
Aug 27
Generative AI and the Future of Gaming — Yves Jacquier
Could generative AI unlock a new era of storytelling in video games?Ubisoft, the gaming company behind some of the best-selling open-world franchises like Assassin’s Creed and Far Cry is exploring this very question.Yves Jacquier founded the Ubisoft La Forge lab in 2016 to bring ... Show More
29m 43s
Aug 13
30 Years of Broadway and the Legacy of Rent — Jeffrey Seller, Revisited
Jeffrey Seller is the legendary Broadway producer behind shows like Rent, Hamilton, In the Heights, and more. His shows have won a combined 22 Tony Awards, including four for Best Musical, and he's the only producer to have mounted two shows that went on to win the Pulitzer Prize ... Show More
41m 35s
Jun 2023
Immersion with Paul Zak
<p><span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap"> On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business in ... Show More
31m 23s
May 2021
Smartwatch Neuromarketing with Paul Zak
<p><span style="font-size: 10pt;">Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul's tw ... Show More
30m 16s
Apr 2024
483 Immersion by Paul Zak
1h 1m
May 2023
90. Rethinks: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions
20m 17s
Sep 2021
39. Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions
19m 29s
Aug 2025
How your brain can reveal what you buy
Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge News ... Show More
31m 5s
Dec 2018
Jonah Sachs || Unsafe Thinking
Today we have Jonah Sachs on the podcast. Jonah is an author, speaker, storyteller, designer, and entrepreneur. He is the author of Winning the Story Wars: Why Those Who Tell— and Live— The Best Stories Will Rule the Future, and most recently, Unsafe Thinking: How to Be Nimble an ... Show More
42m 32s
Nov 2020
Brain Rules 12 Principles for Surviving and Thriving at Work, Home, and School. By Dr. John Medina | Episode 2 |
1 h
Oct 2020
#40: What Makes A Great Story?
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaig ... Show More
25m 59s
Nov 2020
Brain Rules 12 Principles for Surviving and Thriving at Work, Home, and School. By Dr. John Medina | Episode 1 |
59m 49s
Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersi ... Show More
<p><em><strong>Immersion: The Science of the Extraordinary and the Source of Happiness</strong></em> by Paul Zak</p> <p>ABOUT THE BOOK:</p> <p>No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. </p> <p>The world is rapidly transformin ... Show More
<p>In this episode of <a href="https://www.fastersmarter.io/"><em>Think Fast, Talk Smart</em></a>, lecturer and podcast host Matt Abrahams sits down with <a href="https://www.fastersmarter.io/guests/david-eagleman/">David Eagleman</a>, a neuroscientist and the host of the PBS ser ... Show More
<p>In this episode of <a href="https://www.fastersmarter.io/"><em>Think Fast, Talk Smart</em></a>, lecturer and podcast host Matt Abrahams sits down with <a href="https://www.fastersmarter.io/guests/david-eagleman/">David Eagleman</a>, a neuroscientist and the host of the PBS ser ... Show More
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<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank you!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p><span style="font-weight: 400;">B ... Show More