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Nov 2022
30m 9s

The Neuroscience of Good Storytelling — ...

FUTURE OF STORYTELLING
About this episode
Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersi ... Show More
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