Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders Allegiant Stadium Tour, to name a few. His new book, DEEP STORY, distills more than four decades of experience creating transformative visitor experiences for brands, museums, cultural institutions, and theme parks. Today on the FoST Podcast, Bob shares his deep story philosophy, and what it means to put the guest at the center of the story, create experiences that move people, and use storytelling to inspire change.
To learn more, visit our website at fost.org.
To request an invitation to the FoST Explorers Club London trip, visit https://bit.ly/4wPk1eX.
--
© 2026 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Bob Rogers, David Gray, Bonnie Eldon, and Megan Worman.