About this episode
Oct 26
The fake AI veteran scam
It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the ... Show More
28m 25s
Oct 19
Is the stock market just vibes?
When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what tod ... Show More
25m 36s
Oct 12
Do AI bosses need to be famous?
I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter ... Show More
23m 18s
Apr 2024
483 Immersion by Paul Zak
1h 1m
Jun 2023
Immersion with Paul Zak
<p><span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap"> On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business in ... Show More
31m 23s
May 2021
Smartwatch Neuromarketing with Paul Zak
<p><span style="font-size: 10pt;">Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul's tw ... Show More
30m 16s
Nov 2022
The Neuroscience of Good Storytelling — Paul J. Zak
<p>Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul sh ... Show More
30m 9s
Feb 2022
225 - Blindsight and Neuromarketing
<p>In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ... Show More
59m 30s
Apr 2024
3 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks
Discover the secrets of influencing consumer behavior with three key psychological triggers that will compel people to buy from you. Dan Lok, a renowned entrepreneur and sales expert, breaks down these triggers and explains how you can leverage them effectively in your business.W ... Show More
3m 9s
Dec 2021
How To Convince Your Prospects To Buy Without Pushing, Pressuring Or Pitching with Paul Ross
In this episode, Paul Ross, CEO and Head Trainer at Subtle Words that Sell and author, discusses ways to subtly sell.
Request a Custom Workshop For Your Company
Get Free Access to Over 15 Negotiation Guides
Subtle Words That Sell Book
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30m 18s
Jun 2021
How marketing unconsciously manipulates us
The forces behind impulse purchases are often hidden. Here's how we can help get control of them. If you like the show, you can now support us! www.patreon.com/psychologyin10minutes
6m 34s
Apr 2023
Neuroscience and Marketing: How to Hack the Buyer’s Brain
44m 44s
May 2024
Hacking the Human Mind With Applied Behavioral Marketing
43m 27s
Paul Zak can predict what customers buy without speaking to them.
He’s even able to boost charitable donations by spraying a donor with hormones.
Find out how in today’s episode of Nudge.
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Read Paul’s book Immersion: https://shorturl.at/YcYxu
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<p><em><strong>Immersion: The Science of the Extraordinary and the Source of Happiness</strong></em> by Paul Zak</p> <p>ABOUT THE BOOK:</p> <p>No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. </p> <p>The world is rapidly transformin ... Show More
<p>Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
