We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!
Today
773. The Temu Pricing Shift Every Product Business Owner Should Know
Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also a ... Show More
18m 14s
Sep 3
771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli
Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break do ... Show More
1h 2m
Dec 2019
130: Breakdown of my simple Black Friday sale
I decided to do a simple Black Friday promo, and today I'll be sharing exactly what I did, the strategy, and the results. Listen in to learn advantages and disadvantages of Black Friday sales, why I don't normally discount my products (but why I decided to do so now), and the spe ... Show More
19m 6s
Sep 2022
eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads
<p>In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. </p><p>Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your busines ... Show More
25m 55s
Nov 2025
Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition)
E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is close, there are still several high-impact SEO actions you can take to improve visibility, attract qualified traffic, and capture ... Show More
11m 39s
Nov 2024
SLP 433: Self Love Quicky - A Positive Perspective on Black Friday
<p>Black Friday has become synonymous with massive sales and shopping sprees, marking the start of Christmas shopping and the festive season. For some, it’s a wonderful opportunity to grab bargains; for others, it’s a commercialised marketing ploy designed to fuel consumerism. Bu ... Show More
10m 27s