We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!
Nov 20
Why Scattered Products Kill Repeat Sales (and What to Do Instead)
<p>Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one stude ... Show More
32m 2s
Nov 13
What to Double Down on After Black Friday (If You Want to Scale in 2026)
Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identi ... Show More
26m 25s
Nov 6
728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you pa ... Show More
29m 39s
Apr 2020
MBA1516 How to Manage Support Coverage During Holidays
<p>What happens to your company’s Customer Support during holidays? </p><p>More importantly, what happens when it’s a holiday for some of your employees or customers, but not for others? It’s a global economy, and if you run a global business like ours, this becomes an issue. Wit ... Show More
9m 54s
Nov 2022
How to Shop on Black Friday with Intention
Have you ever bought something on Black Friday and thought, "what did I just do?" If so, this episode is for you. In this special bonus episode, I'm sharing all my tips on how to shop on Black Friday with intention so you feel good about yourself and all the purchases you might m ... Show More
36m 36s
Mar 2019
#253: How to Grow Your Local Business with Online Marketing Strategies
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list buildin ... Show More
52m 47s
Aug 2015
MBA357 Q&A Weekends: How do you come up with a Minimal Viable Product when you want your business to be based around information?
<p>Yes, you can definitely come up with a minimal viable product when you have a business with an information-based product. In this lesson that we’re gonna teach you today, we aim to help you come up with your own minimal viable product and share with you some tips and strategie ... Show More
7m 56s