logo
episode-header-image
Oct 2022
27m 5s

A Deep Dive Into NFTs With Avery Akkinen...

MISSION
About this episode

There are lots of conflicting views on NFTs and Web3, as well as an onslaught of mixed messaging on the topic from the mainstream media. Avery Akkineni, President of Vayner3, shares her perspective on the NFT market today and how enterprises can navigate the complexities of this new frontier to build brand value.  

Tune in to learn:

  • Some perspective on the NFT market right now and where the space is going (6:25)
  • Better understanding your customer with the right data (13:40)
  • An example of a larger enterprise that is exploring NFTs (17:15)
  • Building community in the Web3 world (21:10)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Up next
Mar 2023
We’ll Be Back Soon!
After more than two-and-a-half years and nearly 300 episodes of uninterrupted commerce content, we’re taking a brief pause. Stephanie and the team behind Up Next in Commerce is busy cooking up some fun and exciting ideas for our next season of the show, and while that’s happening ... Show More
1m 24s
Feb 2023
Better Commerce Through Conscious Consumerism
Sustainability and consciousness are often seen as buzzwords coming from ecommerce companies. But for those who build their businesses around doing right in the world, these terms are nothing short of foundational. In this episode, Jeff Scult, founder of sustainable retailer One ... Show More
43m 56s
Jan 2023
How Chomps Takes A Bite Out of Retail and Ecommerce
Although it may seem like Chomps has been an overnight success, behind the scenes there has been a lot of hard work, risky bets, and beneficial partnerships that has helped elevate the brand. On this episode, Pete Maldonado, the Co-founder and CEO of Chomps and Stacy Hartnett, th ... Show More
39m 58s
Recommended Episodes
Jan 2021
Viva La Glomb! How Cheetah Digital’s VP of Content is Taking his Past in Reality TV To Make B2B Content Matter
Tim Glomb has never been one for doing things the “traditional way.” From his days producing reality television shows, to his current gig as the Vice President of Content and Data for Cheetah Digital, Tim has consistently operated under one founding principle: To create content t ... Show More
49m 47s
Feb 2022
How the Product Labels of the Future Will Change Everything with Francisco Melo of Avery Dennison Smartrac
In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they lis ... Show More
30m 15s
Oct 2021
A Look Inside the Salesforce State of Marketing Report with Salesforce’s VP of Product Marketing, Bobby Jania
Bobby Jania, VP of Product Marketing at Salesforce understands how to look at a potential problem, reframe it, and utilize it as an asset. His ability to understand technical nuance, thanks to a degree in computer engineering, qualifies him as a leader in this space. Understandin ... Show More
45m 13s
Jan 2021
Taking Consumer Experience To The Next Level with NetMotion CMO Joel Windels
Joel Windels, the CMO of NetMotion, says if you’re working on building the ultimate customer experience, you should shift your mindset and instead look at it as an overall consumer experience. The difference is subtle, but the applications and implication of that mental move are ... Show More
46m 15s
Mar 2021
Your Brand is Not Your Business with Yonder’s Founder, Chris Thomas
There are a few things in life Chris Thomas loves: The first is a delicious slab of ribs sitting on his dinner table. The second is playing the harmonica. And lastly, Chris lives to help small businesses find their voice and their audiences, and he does that through his agency, Y ... Show More
47m 14s
Oct 2021
The Democratizing of Art and The Importance of Building Brand Perception with Everette Taylor, CMO of Artsy
There’s a growing concern bubbling beneath the surface of marketers feet. Third party cookies are going by the wayside. This has been a really effective tool that marketers have utilized for years to target specific populations they deem are more likely to be interested in and pu ... Show More
45m 23s
Aug 2021
Using Content to Lure Clients into the Sales Funnel with HVR’s Meredith Stowe Christie
B2B marketing gets a bad reputation. Some will say it’s boring and you can’t be creative in the B2B space. But who wrote the rulebook that said B2B couldn’t be fun or inspiring? Meredith Stowe Christie, the VP of Marketing at HVR, says that regardless of who your client is, B2B d ... Show More
42m 36s
Jul 2021
How OOH Audio is Creating a Memorable In-Store Experience with Vibenomics CSO, Paul Brenner
Marketers are always looking for ways to get their message across to consumers. Whether that’s trying to get them to stop scrolling long enough to watch an ad, or grab their attention quick-enough to prevent them from changing the channel, marketers are waging a never-ending war ... Show More
49m 22s
Oct 2021
How Aloha is Making Waves in the CPG space with CEO, Brad Charron
Athletes are constantly striving to find their unfair advantage, and most businesses are no different. It’s one tangible thing that sets us apart from our peers that makes us stand out. In late 80’s Nike searched for their unfair advantage and found it in Michael Jordan and the J ... Show More
48m 34s
Dec 2021
Unpacking Evolving Marketing Channels Landscape with Nico Dato, EVP Marketing, Podium
You may not need to invest any marketing dollars in a new Tiktok channel. If you’re like Nico Dato, the Executive Vice President of Marketing at Podium, you’re thinking about the best ways to not only get the attention that those new well-known channels bring, but also gain the t ... Show More
52m 35s
Listen to millions of songs and podcasts on Anghami