Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity – and how giving products digital life will change the way ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Apr 2021
What’s Love Got To Do With It?
The Beatles told us that All You Need Is Love. Howard Tiersky says the same thing — but he’s talking about brands, not the whole of human existence. Howard is the CEO of FROM, The Digital Transformation Agency, which has helped brands such as Mattel, Barnes & Noble Education, Mal ... Show More
45m 3s
Feb 2022
How Titan Casket is Disrupting an Industry With DTC Philosophies, with Founder Scott Ginsberg and Co-Founder Josh Siegel
The DTC revolution can’t be ignored. Everywhere you look there are companies old and new reimagining the commerce experience and bringing more choice directly to the consumer. This is happening in every industry, including one you might not always think about — the funeral indust ... Show More
29m 7s
Apr 2024
Aventus CEO Shawn Mohr discusses the importance of revenue-driven leadership and the future of blockchain technology.
Episode Summary:<p>In this insightful episode of the Strategy and Leadership podcast, host Anthony Taylor is joined by Shawn Mohr, the dynamic CEO of Aventus, to explore the intricate relationship between leadership, technology adoption, and organizational growth. Sean delves int ... Show More
20m 12s
Aug 2023
Embracing Change and Redefining Leadership: A Decade of Evolution in Marketing w/ Vineet Mehra, Chime
In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conver ... Show More
45m 49s
Aug 2019
The Future of B2B Sales with Marc Murphy, CEO of Atlatl Software
The pace at which technology is becoming obsolete is ever increasing. What was cutting-edge a decade ago, gathers dust in storage sheds today. Or, at least, most of the tech should be gathering dust in storage. Unfortunately, many organizations are lagging behind in upgrading the ... Show More
32m 2s
Jun 2024
Tech at Work: The Future of Spatial Computing
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how to prepare your company for the future of spatial computing.
32m 9s