Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity – and how giving products digital life will change the way ... Show More
Sep 9
Webflow’s CMO: Stop Chasing More Content! Win AI Search! End Silos!
Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Fac ... Show More
48m 33s
Aug 12
Build for Community, Not the Playbook
Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More
45m 4s
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jan 2024
How product design can yield ‘triple wins’: Growth, margin, and sustainability
Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer attention to the design of their products and packaging.See www.mckinsey.com/privacy-policy for privacy information
23m 54s
Feb 2022
Creating good packaging for packaged goods
Read more > Listen to the podcast (duration: 24:00) > The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in packaging. Many consumer products will soon be in packages that are stronger, sustainable, and ‘smart.’See ww ... Show More
24m 1s
Jun 2025
How Can You Tell If Home Decor Is Ethically Manufactured?
In today’s conscious consumer landscape, ethical manufacturing is no longer just a buzzword—it’s a growing standard that sourcing agents, retailers, and wholesalers must prioritize. More consumers want to know how products are made and who is making them, pushing companies to bui ... Show More
9m 54s
May 2025
Driving Supply Chain Transformation Through Innovation, Sustainability, and Trust
In this episode of Supply Chain Now, Scott Luton and Tevon Taylor sit down with Agustin Lopez-Diaz, Senior Vice President of Global Supply Chain for North America at Schneider Electric, to explore how the company is leading a transformative shift in supply chain operations. Agust ... Show More
49m 5s
Dec 2025
Which tech trends are rising to the top of the business agenda?
Global competition has intensified, and the demand for energy and computing power is growing exponentially as companies embed AI, robotics, and other technologies into their everyday business processes. McKinsey’s annual outlook on technology trends points to 13 “frontier” trends ... Show More
36m 11s