Oct 13

#308: AI Changes Everything! Analytical Fundamentals Still Apply!

How do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing Science Senior Strategist at LinkedIn, wrote ... Show More

1h 1m

Sep 29

#307: AI Does (and Does Not) Work for Data Storytelling

There's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who joined Tim, Moe, and Julie to sort out whe ... Show More

47m 16s

Sep 15

#306: Decision Support Has Been the Point All Along

Before there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support" part and just kept the systems. Zohar Strinka, founder of Analytics Strategies and creator of the Meta-Problem Method, joined us to put the ... Show More

45m 43s

Mar 2025

Telling Stories That Convert: How to Increase Your Leads and Sales

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson. ... Show More

42m 56s

Aug 2024

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ... Show More

41m 15s

Aug 2021

S3E2. Customer Experience

In this season we explore the concept of Design Thinking, with hosts Professor Jonathan Deacon and Phil Harfield. In this episode we will be discussing how customers are motivated and digitally empowered to seek out ‘meaningful’ experiences with organisations. As well as explo ... Show More

26m 42s

Nov 2022

VaynerX Presents: Marketing for the Now Episode 38... "What Does it Mean to Be Consumer Centric?"

Today's episode of the GaryVee Audio Experience is Episode 38 of Marketing for The Now! On this episode, we'll be diving into platforms & culture and discussing what it really means to be consumer centric, keeping your ear to the street, staying on track of where the atten ... Show More

29m 24s

Jul 2020

What Your Customer Will Tell You | Marketing for the Now #7

Today’s episode is #7 of Marketing For The Now. This show is all about listening to your customers, focused on how we as business leaders can listen to their customers in order to provide value. We’re joined by WWE’s Stephanie McMahon, Hinge’s Justin McLeod, and more. Enjoy! L ... Show More

1h 59m

Jan 2025

519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)

In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experi ... Show More

1h 7m

Jul 2020

Over-communicate to Maintain Customers | Coffee & Commerce Episode 14

Today’s episode is another edition of our Coffee and Commerce series where we are joined by Vala Afshar, Chief Digital Evangelist at Salesforce to discuss creating a business culture designed to maintain the customer. Enjoy! Let me know what you think. Tweet me or leave a revi ... Show More

53m 59s

Apr 2024

B2B Marketing Hard Truths with Peter Weinberg

At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important... In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The ... Show More

27m 34s

Mar 2021

How to Turn Customers Into Fans | Marketing For The Now #19

Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including: Christie's, Neda Whitney, SVP Head of Marketing America's ... Show More

1h 58m

Sep 2021

Rethinking the Customer Journey: A Strategy for Marketers

Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch. Sponsor: Visit <a hr ... Show More

45m 31s

#070 (Rebroadcast): The Case for Custome...