logo
episode-header-image
Apr 2021
1h 4m

#070 (Rebroadcast): The Case for Custome...

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
About this episode
tail spinning
Up next
Aug 18
#304: I Can Haz AI?
Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In this co-hosts-only episode, Tim, Michael, a ... Show More
1h 7m
Aug 4
#303: Funnels Assume Progress. Barriers Recognize Reality.
Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, real ... Show More
1h 3m
Jul 21
#302: It Was a Dark and Stormy Insight...
Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the information coming out of my mouth make, a ... Show More
1h 8m
Recommended Episodes
Mar 2025
Telling Stories That Convert: How to Increase Your Leads and Sales
<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More
42m 56s
Aug 2024
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ... Show More
41m 15s
Aug 2021
S3E2. Customer Experience
<p>In this season we explore the concept of Design Thinking, with hosts Professor Jonathan Deacon and Phil Harfield. In this episode we will be discussing how customers are motivated and digitally empowered to seek out ‘meaningful’ experiences with organisations. As well as explo ... Show More
26m 42s
Nov 2022
VaynerX Presents: Marketing for the Now Episode 38... "What Does it Mean to Be Consumer Centric?"
<p>Today's episode of the GaryVee Audio Experience is Episode 38 of Marketing for The Now! On this episode, we'll be diving into platforms &amp; culture and discussing what it really means to be consumer centric, keeping your ear to the street, staying on track of where the atten ... Show More
29m 24s
Jul 2020
What Your Customer Will Tell You | Marketing for the Now #7
<p>Today’s episode is #7 of Marketing For The Now. This show is all about listening to your customers, focused on how we as business leaders can listen to their customers in order to provide value. We’re joined by WWE’s Stephanie McMahon, Hinge’s Justin McLeod, and more. Enjoy! L ... Show More
1h 59m
Jan 2025
519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)
<p dir="ltr">In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experi ... Show More
1h 7m
Jul 2020
Over-communicate to Maintain Customers | Coffee & Commerce Episode 14
<p>Today’s episode is another edition of our Coffee and Commerce series where we are joined by Vala Afshar, Chief Digital Evangelist at Salesforce to discuss creating a business culture designed to maintain the customer. Enjoy! Let me know what you think. Tweet me or leave a revi ... Show More
53m 59s
Apr 2024
B2B Marketing Hard Truths with Peter Weinberg
At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important...<br /><br />In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The ... Show More
27m 34s
Mar 2021
How to Turn Customers Into Fans | Marketing For The Now #19
tail spinning
1h 58m
Sep 2021
Rethinking the Customer Journey: A Strategy for Marketers
<p>Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.</p><p><br></p><p><strong>Sponsor</strong>: Visit <a hr ... Show More
45m 31s
Listen to millions of songs and podcasts on Anghami