logo
episode-header-image
Jan 2025
29m 47s

BDTP. Bullseye Customer Research with Mi...

JANE PORTMAN
About this episode

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Up next
Apr 2025
BDTP. Marketing Channels vs Programs with Asia Orangio
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and ... Show More
50m 14s
Mar 2025
Episode 292: Using Tokens in Design Systems with Jan Six
How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest cha ... Show More
32m 30s
Feb 2025
BDTP. The Impact Mindset with Connor Joyce
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for produc ... Show More
39m 3s
Recommended Episodes
Sep 23
178: The One Skill That Makes You More Valuable Than Senior Analysts (ft. Mike Cisneros)
Data storytelling matters more than ever. If you have the ability to make your analysis understood—and acted on—it can make you more valuable than analysts with twice your experience. In this episode, Mike Cisneros walks us through his practical, tactical playbook to turn good an ... Show More
37m 3s
Mar 2025
Model Development Best Practices for Insurance - with Mark McLaughlin of IBM
Today’s guest is Mark McLaughlin, Director of Insurance in IBM’s Global Industries Unit. Mark joins the podcast to discuss the biggest challenges insurers face today and how AI is transforming workflows, risk management, and customer experience. Later, he and Emerj Managing Edito ... Show More
19m 12s
Mar 2025
I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic
Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-pow ... Show More
40m 3s
Aug 2024
The Real Reason Clients Are UNHAPPY w/ Guy Bauer
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters. But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation.  The other half is something we neglect all ... Show More
51m 32s
Jan 2025
519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)
In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experiences, despit ... Show More
1h 7m
Apr 2025
How to Turn Your Customer Base into a Community
“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ... Show More
17m 22s
Sep 16
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally c ... Show More
32m 58s