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Sep 2022
48m 49s

Leveraging Technology in Retail with Jen...

MISSION
About this episode

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail.

Tune in to learn about:

  • Jenna’s experience as a rugby player (2:15)
  • What Jenna describes as SNIPES’ “hype selling” model (11:30)
  • About Jenna’s journey from tech to retail (15:00)
  • How tech investments add incremental value to SNIPES (27:48)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.

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