MERIT Beauty was launched in January 2021 and has already rapidly grown into a leading beauty brand that is sold in 800+ Sephora stores. Founded by Katherine Power (Founder of WhoWhatWear, Versed), MERIT has raised $20 million in Series A led by L Catterton.
How did they achieve such rapid growth with a new brand? Founding SVP of Growth at MERIT, Aila Morin joins us to share exactly that.
In this episode you'll learn:
You’ll also learn the brand’s new product launch strategy and MERIT's new "Great Skin" launch coming soon.
Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com
This episode is sponsored by Attentive
Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.
Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.
And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.
This episode is also brought to you by Wavebreak
Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.
Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.
From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.
Curious if Wavebreak is right for you? Reach out at Wavebreak.co