logo
episode-header-image
Jul 2019
30m 40s

Sir Gordon Bennett's Neil Elliot shares ...

Chloë Thomas
About this episode
Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and measuring, and Neil's plans for a big print, digital advertising, and pop up campaign.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Up next
Oct 6
Growing Your Subscription Business: iFit’s 4-Bucket Framework for Success with Jeremy McCarty
Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy shares his proven 4-bucket framework for building and scaling subscription businesses — from ... Show More
34m 10s
Sep 29
Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How
Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode! Listen to discov ... Show More
35m 53s
Sep 22
WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand
Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was ... Show More
30m 9s
Recommended Episodes
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Nov 2023
The Future of Digital Marketing, an Interview with Nicholas Holland
https://targetinternet.com/resources/the-future-of-digital-marketingIn today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in ... Show More
20m 23s
Apr 2023
Neil Patel Makes The Case Against ChatGPT (#110)
Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, an ... Show More
45m 30s
Oct 2020
Ad World 2020 Conference Guide to Effective Digital Ads
As we count down to this year's Ad World Conference in November, we speak to conference speaker Anthony Sarandrea, one of North America's top lead generation experts. Anthony shares with us how his team build and scale social ad campaigns that pull in business at scale. Discover ... Show More
24m 25s
Feb 2022
Business Weekly
On this edition of Business Weekly, we’re looking at Spotify’s latest results, and hearing how it has had to react to controversy surrounding its star podcaster, Joe Rogan. We hear from music industry writer Eamonn Ford, who tells us how the service is expanding more into the spo ... Show More
50m 7s
Jul 2023
Alan McLaren On The Power And Magic Of Story Telling To Build Your Brand And Grow Your Business (#250)
“The deposits I make in my family and to be as present as I needed to be with my business.” - Alan McLaren“Always play to your strengths.” - Dany AssafJeffrey Feldberg and Alan McLaren discuss how businesses that don’t have a social media presence have lost a competitive advantag ... Show More
49m 7s
Mar 2021
101: Acquiring a $1.5M Business with Only $10k Out of Pocket with Nigel Guisinger & Sean Ade
We buy and sell a lot of different assets like houses, stocks, and even bitcoin (sometimes). But what about buying and selling businesses? Business acquisitions can seem like an entirely different world, but they aren’t too different from the regular buying and selling of assets ... Show More
1h 9m
Jun 2024
Prof G Markets: Raspberry Pi’s London IPO & Mistral’s $640M Funding Round
Scott shares his thoughts on why Raspberry Pi chose to list on the London Stock Exchange and what its debut means for the UK market. Then Scott and Ed break down Mistral’s new funding round and discuss whether its valuation is deserved. They also take a look at the healthcare tec ... Show More
45m 44s
May 2022
Which Is Better - Advertising Or SEO, with Erik J. Olson
In this episode, Erik shares where you should invest in online advertising or search engine optimization. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author ... Show More
12m 49s
May 2019
Investing in Customer Experience - Step 3: Only Sign a Good Fit
It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100 Million, Kevin shares the ... Show More
4m 31s