Joe Rubin knows how to take your podcast to the next level. As the Creative Marketing Officer of Mowpod.com, he helps podcasts grow through ads. In this episode, Joe shares tips on how you can grow your podcast through effective marketing campaigns. Like an entrepreneur, a host should have a business mindset in running their show. Quality is of utmost import ... Show More
Jul 15
AI's Role in Payment Processing and Startups
Moses Heredia is the Founder and CEO of Global Processing Systems, one of the world’s largest payment processing companies, Moses brings decades of real-world experience, faith-led leadership, and strategy that delivers results.Today, Mark Savant sits down with Moses Heredia for ... Show More
31m 3s
Jun 30
What Every E-Commerce Seller Needs to Know About Taxes ft. Reuben Mattinson
Is your e-commerce business ready for the coming AI wave in tax compliance?Reuben Mattinson, Founder and CEO of RJM Tax Exemption, built a multimillion-dollar firm from his bedroom to help over 5,000 online sellers stay compliant, scale rapidly, and prepare for successful exits. ... Show More
25m 54s
Nov 2024
“The thing that makes podcasting great is that it’s audio first.” James Cridland on the state of the podcast industry
On a special bonus episode, James talks to me about the state of the podcast industry, the audio versus video conversation, and his thoughts on its future. Links: The Vergecast: They’re called “Podcasts” Podnews: Why is all the podcasting money in the US by Will Page The decentra ... Show More
38m 52s
Nov 2024
Podcasting 101: The Ultimate Beginner's Guide for Brands
This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and c ... Show More
15m 24s
Jun 2024
Don’t Judge a Podcast By Its Cover
“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I first got into it, still felt like the silent movie days. L ... Show More
35m 44s
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketin ... Show More
49m 21s
Feb 2025
The Podcast Host Playbook: How to Cash In on Your Content with Hector Santiesteban on the ‘7-Figure Leap’ Podcast
Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, ... Show More
57m 40s
Nov 2024
Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist
This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whether you're new to the space or looking to fine-tune you ... Show More
35m 24s
Jun 2024
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probabl ... Show More
32m 27s