Joe Rubin knows how to take your podcast to the next level. As the Creative Marketing Officer of Mowpod.com, he helps podcasts grow through ads.
In this episode, Joe shares tips on how you can grow your podcast through effective marketing campaigns. Like an entrepreneur, a host should have a business mindset in running their show. Quality is of utmost importance, not just on the topic of conversation but also in technicalities such as the audio and the visuals (if your podcast has a video format).
Mowpod.com’s previous clients include top media companies like iHeart Radio and the Oprah Winfrey Network, proving that they are one of the leading agencies in podcast marketing.
Action tips:
1. Be as creative as artists and as persistent as business owners.
2. Identify your growth by looking at the statistics, such as episode downloads.
3. Think outside the box in a technology-driven world where innovation is constant.
Resources:
- Visit Mowpod.com: https://mowpod.com/
- Connect with Joe Rubin: https://www.linkedin.com/in/joerubin/
- Connect with Mark Savant: https://marksavantmedia.com/
Timecodes
0:00 - Introduction
2:21 - How did Joe come up with the idea for Mowpod?
4:55 - How different is newsletter strategy from podcasting?
7:52 - How do you determine the results of the ad campaign?
8:57- Joe shares his experience working with big networks.
13:46 - What are the particular niches that Joe is looking for?
14:26 - How much does the ad cost?
19:30 - You have to have a business mindset.
23:27 - Connect with Joe!
27:56 - Rapid Fire Questions
Podcasting doesn't need to be complicated. Get simple, actionable steps + community support starting at $25 a month: https://podcast-savants.mn.co/
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