logo
episode-header-image
Dec 2024
1h 1m

Make a Podcast for your Brand

DIGITAL MARKETING INSTITUTE
About this episode
tail spinning
Up next
May 29
Responsible AI in the Workplace
What does “responsible AI” look like in practice? In one of our most engaging episodes of the year, host Will Francis speaks with Gordon Ryan, Senior Managing Consultant and Design Process Lead at Sopra Steria, about the growing impact of AI on work, business, and society, and th ... Show More
48m 53s
May 10
Inside Social Creativity and Virality
Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting point for a brand strategy. Drawin ... Show More
28m 7s
Apr 17
How AI is Reshaping Recruitment and Careers
Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with Katie Fortunato, Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment, reshaping the job market, an ... Show More
43m 54s
Recommended Episodes
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ... Show More
23m 15s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
<p>Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of <em>Social Media Decoded</em>, marketing strategist and business coach <strong>Michelle Thames</strong> explores the transformation of mar ... Show More
8m 13s
Aug 2025
Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1)
Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ... Show More
1h 14m
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
Oct 2021
Using Marketing Metrics That Actually Matter
<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More
29m 2s
May 2023
Balance Your Brand Marketing and Lead Generation
With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More
35m 5s
Nov 2024
Social Pros Podcast Live at Content Marketing World
<div class="OutlineElement Ltr SCXW246093594 BCX0"> <p class="Paragraph SCXW246093594 BCX0"><span style= "font-size: 12pt;">Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Conte ... Show More
27m 38s
Oct 2023
457 High Impact Content Marketing by Purna Virji
<p><em><strong>High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective</strong></em> by Purna Virji</p> <p>About the Book:</p> <p>Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ... Show More
1h 22m
Sep 2015
Critical marketing lessons from 2015
tail spinning
34m 41s