Ben and Will discuss scaling word-of-mouth marketing, tracking and the analytics behind referral marketing, and how you can weave your referral program in your customer’s organic experience.
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Sep 2023
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More
18m 7s