Influencers: Are they worth your marketing spend? - Most Clicked #33| Listen on Anghami

Jul 2023

Website personalisation doesn't work. So why do we keep pushing for it?

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?

10m 32s

Jul 2023

Using Google Analytics is illegal under GDPR?

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ... Show More

10m 28s

Jun 2023

University websites all look the same, and that's ok?

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?

11m 38s

Mar 2024

TIP616: The Godfather of Influence w/ Dr. Robert Cialdini

On today’s episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book – Influence: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion. He is also CEO and President of Influence at Work wher ... Show More

58m 59s

Mar 2024

how much money do influencers really make?

have you ever wondered how much influencers make? which social media platforms pay out the most? or why everyone on Instagram is flexing a luxurious lifestyle but we have no idea how they make that money? if so...today's DTA episode is for you :) i'll also be going into my origin ... Show More

39m 10s

Mar 2022

"A lot of you have been asking about my skincare routine" and Other Instagram Marketing BS

Not all influencers are transparent about their deals or their marketing tactics. In fact, there is a lot of BS that goes down in influencer-dom, and that BS can hurt you, and your bottom line. Today, Nicole unpacks three social media marketing tricks that you should watch out fo ... Show More

9m 42s

Mar 2021

How does the Veblen effect make you buy expensive products?

The Veblen effect, more commonly known as the snobbery effect, can easily be summed up as the fact that we, as humans, like or want to buy objects, not because we need them or because we especially like them, but simply because of their price. Yep, because they’re expensive. This ... Show More

2m 13s

Apr 2024

College: To Go or Not To Go? | Ep 692

“The big caveat off the top is, if you want to go into one of those careers that requires a degree, it requires a degree.” Today, Alex (@AlexHormozi) explores the value of a college education versus real-world experience, drawing from their own journey from university to successf ... Show More

29m 35s

Mar 2022

551: Could Influencer Marketing Work for You?

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More

44m 3s

Feb 2023

Influencer Marketing Strategy

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS:Inf ... Show More

23m 21s

Apr 2023

How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conv ... Show More

2h 8m

Aug 2019

Influence For Good | Zoë Chance

If I offer the word influence, is your immediate reaction negative or positive? Zoë Chance (www.zoechance.com) has done the research. She knows what the reaction is for most people, it is not positive. But, that doesn’t have to be the case. What if influence could be a force for ... Show More

1h 16m

Feb 2022

Influence: Your Greatest Super Power w/ Zoe Chance

I am a BIG BELIEVER in SUPERPOWERS. INFLUENCE is at the top of my list Superpowers are your small set of unique SKILLS, TALENTS, AND ABILITIES that give you a natural advantage you can tap into to lead your best life. WHAT WOULD IT TAKE to get you to LISTEN to somebody who ... Show More

1h 6m

Influencers: Are they worth your marketi...