Understanding VICE Media Group’s Role as...

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More

Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and c ... Show More

When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ... Show More

From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. Bu ... Show More

Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelle ... Show More

<p>Featuring:</p><p><strong>-Sinead Norenius, VP of product management, Cision</strong></p><p>A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management ... Show More

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conver ... Show More

Text us your thoughts on this episodeIn today’s fast-paced business environment, companies are facing a combination of tech disruption, shifting workforce dynamics and evolving customer expectations. From keeping up with market-speed execution to building resilient talent pipelin ... Show More

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More

<p>Every aspect of business deals with continuous change, but one area has constantly evolved from the beginning: Marketing. The audience, tools, and channels change rapidly as marketing continues to grow in terms of complexity. It wasn't that long ago that reaching your audience ... Show More