For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister.
Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/
Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it.
Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode.
[0:00] Intro
[01:17] Large corporations use neuromarketing to increase sales.
[03:40] Academic acceptance of neuromarketing
[05:46] Deloitte gets into consumer neuroscience
[07:09] Behavioral data vs. Market research data
[10:12] How neuroscience is revolutionizing marketing
[12:05] Using GSR - Galvanic Skin Response
[12:25] Neuromarketing helps segment customers
[15:29] Three basic types of motivation
[21:53] FMRI - advantages and disadvantages
[24:06] Cost concerns of fMRI
[27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing