In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media compani ... Show More
Oct 12
350 - Pluralistic Ignorance
There are several ways to define pluralistic ignorance, and that’s because it’s kind of a brain twister when you try to put it into words. Strange and harmful behavior can follow from the fact that, on certain issues, most people believe that most people believe what, in truth, f ... Show More
1h 23m
Jul 2024
Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast
In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. Our conversation explores the i ... Show More
48m 51s
Jul 2024
Nerd Alert: Cognitive Biases in Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss how m ... Show More
11m 27s
Apr 2025
Nerd Alert: The Science Behind Emotional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how e ... Show More
12m 19s
May 2024
Nerd Alert: How Accurate is Marketers’ Intuition?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More
10m 7s
Jul 2023
Not All Publicity is Good Publicity
<p>On today's episode, I'm joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditiz ... Show More
17m 15s
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
<p>Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More
