In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media compani ... Show More
Nov 24
327 - The Trolley Solution - Joshua Greene
<p>Philosopher, neuroscientist, and psychologist, Joshua Greene tells us how the brain generates morality and how his research may have solved the infamous trolley problem, and in so doing created a way to encourage people to contribute to charities that do the most good, and, in ... Show More
1h 19m
Nov 10
326 - The Origin of Language - Madeleine Beekman
<p>We sit down with Dr. Madeleine Beekman, a professor emerita of evolutionary biology and behavioral ecology at the University of Sydney, Australia, whose new book, The Origin of Language, presents a completely new and fascinating theory for how language emerged in homo sapiens, ... Show More
46m 11s
Jul 2024
Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast
<p>In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. </p><p>Our conversation expl ... Show More
48m 51s
Sep 2022
NBN Classic: Mark Bartholomew, "Adcreep: The Case Against Modern Marketing" (Stanford Law Books, 2017)
This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time.
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―mod ... Show More
1h 11m
Jul 2022
Neuromarketing in Business with Benny Briesemeister
<p>For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Be ... Show More
31m 10s
May 2022
94| Neuropsychological Rehabilitation After Acquired Brain Injury – A Conversation With Dr. Dana Wong
This episode is a conversation about neuropsychological interventions for adult patients with acquired brain injuries such as TBI, stroke, or hypoxia. We define and differentiate different terms for neuropsychological interventions, we list and describe specific cognitive interve ... Show More
1h 28m
Jul 2021
Online Neuromarketing with Thomas Zoëga Ramsøy
<p><span style="font-size: 10pt;">Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, a ... Show More
34m 38s
Aug 2023
124| The Neuropsychology of Addiction – A Conversation With Dr. Antonio Verdejo-Garcia
<p>This episode is a conversation with Dr. Antonio Verdejo-Garcia about the neuropsychology of addiction. We cover addiction epidemiology, the syndrome model, neurobiology, transdiagnostic constructs such as compulsivity, behavioral addictions, cognitive profiles linked to substa ... Show More
1h 17m
Jun 2023
Gut Brain - Dr. Emeran Mayer - Neuroscience
Today we have with us world-renowned gastroenterologist, neuroscientist, and best-selling author of The Mind Gut Connection and The Gut Immune Connection, Dr. Emeran Mayer. In this captivating episode, we explore the intricate relationship between our mind and gut, unveiling its ... Show More
1h 5m