In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industr ... Show More
Apr 1
Why There’s More Content in 2026… But Worse Results
Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making me ... Show More
49m 22s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?
Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ... Show More
42m 45s
Nov 2023
Redefining the Marketing Industry's Most Important Metric
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
17m 7s
Jun 2023
#232 Spannende Trends & Formate im Videomarketing
In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden si ... Show More
29m 38s