In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industr ... Show More
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Jun 17
Why 90% of Your Brain Ignores Ads
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More
1h 20m
Jun 3
The SEO Blog Era Is Over. Here's What Replaces It.
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More
55m 18s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Jul 2023
This is What it Takes to Make It in Marketing | A Conversation with Jenny Wall of VideoAmp
<p>Today we sit down with Jenny Wall, the CMO of VideoAmp. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the ... Show More
13m 8s
Aug 2024
The Significance of Short-Form Video for Modern Branding
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gai ... Show More
11m 24s
Dec 2024
The New Era of Marketing & Content Graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More
17m 13s
May 2021
Attention Economy & Changing Consumer Experiences in Media
<p><span style="font-weight: 400;"><a href= "http://twitter.com/string_a_ling">Sarah Stringer</a>, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive ... Show More
25m 33s