There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion.
Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion.
We're looking for a writer and production assistant! LEARN MORE HERE.
📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us
Links to all of today’s stories here
Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Already Premium? Update Credit Card • Cancel
MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
⭐ Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.