On this episode we speak about a topic very dear to my heart - the zero alcohol revolution. I stopped drinking alcohol in 2017, and it was a truly life changing and momentous decision. I’m always passionate to talk about how embracing a sober lifestyle can impact positively on your world, and the world around you.
So you can imagine how excited I was to speak to Erika Doyle, zero alcohol champion here in the UAE. Erika is proud to be the driving force behind the UAE’s first and only premium non-alcoholic drinks marketplace, Drink Dry.
Erika’s Drink Dry journey began in 2015 when she decided to give up alcohol to start a family. She moved to the UAE just a few years later and found there was a gap in the market for non-alcoholic drinks in the region and the Drink Dry store was born.
The one stop shop caters to those wanting to either reduce or eliminate their alcohol intake and indulge in a variety of premium non-alcoholic hops and grapes, spirits and cocktails.
What started as an e-store, is now a firm mainstay in the retail and hospitality sector across the UAE with expansion plans into Kuwait and KSA this year.
Erika is a busy working mum, juggling three children with a successful business, so I was keen to understand how she manages to stay focused, efficient and resilient.
We talked about the positive impact of cutting down or cutting out alcohol, the insidious nature of ‘mummy wine’ culture and how community is crucial when starting an alcohol free journey.
We also talked about making a difference in our lives and the world around us and I found Erika’s grounded and compassionate approach very relatable and inspiring. I’m sure you will too - please enjoy our conversation.
Follow me, and the Good Intentions podcast:
https://www.instagram.com/kellyharvarde/
https://www.instagram.com/goodintentionsuae/
Find Erika and the Drink Dry store here:
https://drinkdrystore.com/
https://www.instagram.com/drinkdrystore/
https://www.instagram.com/erika_drinkdry/
Immerse yourself in some of the books we discussed:
Michelle Obama - Becoming
https://magrudy.com/author/michelle-obama/
Michelle Obama - Becoming - For Younger Readers
https://www.amazon.ae/Becoming-Adapted-Readers-Michelle-Obama/dp/0593303741/