How does a creative climb the ladder of success to rockstar status? Bobby C. Martin, co-founder of Champions Design, knows a little something about that. Fast Company named him one of “the most creative people in business,” and he’s led design projects for prestige brands like The New York Times, Girl Scouts of America, MTV and many more. In this new install ... Show More
Jun 2021
Introducing A Change of Brand
A quick update on where we’ve been! Host, Blake Howard, stops by to introduce his new podcast: A Change of Brand. It’s a show about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. Season 1, now fully released, has first-hand accounts from ma ... Show More
53m 52s
Dec 2020
BONUS: The Motivation Code with Todd Henry
Leading well and thriving in your career often comes down to one thing: motivation. In this bonus episode, show host Blake Howard interviews author Todd Henry about his new book The Motivation Code. In this conversation, you will learn more about why motivation matters, how it di ... Show More
38m 14s
Jul 2024
EA Sports FC with Nils Leonard
When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Creative Studio, shares how he and his team approached creating a FIFA-less brand th ... Show More
32m 46s
Oct 2021
UP201: EA Sports, FIFA and women
<p>For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. </p><p>Which is why the noises recently coming from EA Sports, the company which makes the game, are so ... Show More
46m 14s
Apr 2023
Electronic Arts: FIFA, The Sims, Madden and More - [Business Breakdowns, EP. 106]
This is Matt Reustle and today we are breaking down the iconic video game publisher, Electronic Arts. EA’s corporate history dates back to the 1980s and the business has evolved with all of the industry shifts in the decades since. To break down EA, I am joined by the author of T ... Show More
56m 55s