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Oct 2021
36m 25s

EA and FIFA's $1bn branding dance

The GI.Biz Team
About this episode
The GamesIndustry.biz team discusses the biggest stories of the past week. First up, we discuss the ongoing dance between Electronic Arts and football association FIFA. While EA has claimed it's considering a rebrand for its best-selling football series, FIFA has suggested it's considering licensing out its brand to additional parties. We ponder what each ... Show More
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