For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. Which is why the noises recently coming from EA Sports, the company which makes the game, are so interesting. There’s talk of a split between the governing body which licenses its name ... Show More
Yesterday
UP546 The Billion Dollar Question: Wanna buy an NBA Europe franchise?
The NBA Europe franchise sale process has moved from speculation to live transaction. Franchise fees of $500m to $1bn. No broadcast deal. Governance terms that European investors have already pushed back on. And a city map — London, Paris, Madrid, Rome — that looks more like a pr ... Show More
49m 12s
Apr 14
UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy
Craig Hepburn sits at the intersection of enterprise technology and cultural institutions. He spent years as UEFA’s Chief Digital Transformation Officer, overseeing its digital ecosystem, OTT platform build, and Innovation Hub. He moved to Art Basel as CDO in 2023. He is now an i ... Show More
42m 18s
Feb 2021
Director of eFootball & Gaming at FIFA on why esports is vital to them
In this week's episode, Nathan is joined by Christian Volk, Director of eFootball & Gaming at FIFA, the international governing body of association football.They discussed FIFA’s intentions for FIFAe in 2021 and an overview of what’s to come, why esports is important for FIFA and ... Show More
16m 9s
Apr 2021
How a viral FIFA Twitter thread became an open letter to EA
In this week's episode, Nathan spoke to David, also known as @Scudztv, the author of the viral FIFA Twitter thread about the 'true cost' of obtaining a 'dream' FIFA Ultimate Team.David told Nathan why he started the thread in the first place, also giving his honest reaction to EA ... Show More
39m 12s
Jul 2022
Women, sport and business: Media deals
In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ... Show More
18m 37s
Jan 2023
Women, sport and business: Media deals
In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ... Show More
17m 27s