For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. Which is why the noises recently coming from EA Sports, the company which makes the game, are so interesting. There’s talk of a split between the governing body which licenses its name ... Show More
Yesterday
UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'
THE BILLION DOLLAR RACE: WHO WINS SPORTS AI?There's a race on. Bloomberg Terminal for sport. Sports Business GPT. The industry's operating system. Who builds it first?THE LAST FRONTIER"Once you give away that level of knowledge, it's gone. This is the last frontier before all you ... Show More
1h 5m
Jan 20
UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
What if we could fix the conference panel? You know the format—interesting people, good intentions, and about ninety percent of it forgotten by the time you reach the bar.Chat_UP Live was held at FUSE headquarters in London. Rather than just another AI panel, we ran an experiment ... Show More
47m 24s
Jan 16
UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly of F1, World Rugby and ESPN.This episode of t ... Show More
1h 4m
Feb 2021
Director of eFootball & Gaming at FIFA on why esports is vital to them
In this week's episode, Nathan is joined by Christian Volk, Director of eFootball & Gaming at FIFA, the international governing body of association football.They discussed FIFA’s intentions for FIFAe in 2021 and an overview of what’s to come, why esports is important for FIFA and ... Show More
16m 9s
Apr 2021
How a viral FIFA Twitter thread became an open letter to EA
In this week's episode, Nathan spoke to David, also known as @Scudztv, the author of the viral FIFA Twitter thread about the 'true cost' of obtaining a 'dream' FIFA Ultimate Team.David told Nathan why he started the thread in the first place, also giving his honest reaction to EA ... Show More
39m 12s
Jul 2022
Women, sport and business: Media deals
In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ... Show More
18m 37s
Jan 2023
Women, sport and business: Media deals
In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ... Show More
17m 27s