For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. Which is why the noises recently coming from EA Sports, the company which makes the game, are so interesting. There’s talk of a split between the governing body which licenses its name ... Show More
Mar 10
UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
Ted Knutson's career tracks a remarkable arc: professional gambler at Pinnacle, architect of Brentford's analytics-driven recruitment model, founder of StatsBomb — built from a blog written during cancer recovery into a global data company sold to Hudl in 2024 — and now Strategic ... Show More
53m 5s
Mar 6
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Today, we are joined by Ben Curtis, Global Brand Vice President for Rexona—the brand known as Degree in the US, Sure in the UK, and Shield in South Africa. Ben oversees the global strategy for a brand that Unilever identifies as the "cultural engine" of its Personal Care business ... Show More
42m 27s
Mar 3
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Bex Smith, is our guest today on Other People’s Money, Unofficial Partner’s sports finance series presented with regular cohost Matt Rogan. Bex Smith was captain of the New Zealand Women’s football team, appearing at World Cups, two Olympic Games, and enjoyed a stellar club caree ... Show More
1h 5m
Feb 2021
Director of eFootball & Gaming at FIFA on why esports is vital to them
In this week's episode, Nathan is joined by Christian Volk, Director of eFootball & Gaming at FIFA, the international governing body of association football.They discussed FIFA’s intentions for FIFAe in 2021 and an overview of what’s to come, why esports is important for FIFA and ... Show More
16m 9s
Apr 2021
How a viral FIFA Twitter thread became an open letter to EA
In this week's episode, Nathan spoke to David, also known as @Scudztv, the author of the viral FIFA Twitter thread about the 'true cost' of obtaining a 'dream' FIFA Ultimate Team.David told Nathan why he started the thread in the first place, also giving his honest reaction to EA ... Show More
39m 12s
Jul 2022
Women, sport and business: Media deals
In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ... Show More
18m 37s
Jan 2023
Women, sport and business: Media deals
In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ... Show More
17m 27s