Habilitación de ventas: la estrategia qu...

De parte del equipo de HubSpot queremos desearte unas felices fiestas y agradecerte por acompañarnos al escuchar el primer podcast de HubSpot en español. Sin ti, no hubiéramos logrado llegar a ser uno de los podcast más escuchados en Latinoamérica, y por eso queremos invitarte a ... Show More

Mucho más allá de medir el total de la inversión en marketing contra el total de ventas, medir el rendimiento de marketing significa identificar qué canales funcionan mejor para tu empresa. En este episodio hablamos de seis modelos de atribución que puedes implementar para medir ... Show More

Ya tienes tu página web ¿ahora qué? Hablemos de técnicas para implementar marketing digital avanzado y hacer que tus activos digitales trabajen por ti. 

HubSpot’s new Chief Sales Officer, David Cohen, has spent the last six months traveling the globe meeting partners and customers. What he’s learned is shaping not only how HubSpot goes to market, but how to win upmarket—together. It’s a conversation about leadership, the AI trans ... Show More

From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact. In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance ... Show More

Welcome to Strategy Skills episode 521, an interview with the author of Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human Powered Leadership, Dr. Christie Smith.   In this episode, Christie shares her career journey through boutique firms ... Show More

Ishan Mukherjee is the Co-Founder/CEO of Rox, a Sequoia-backed AI-powered sales productivity platform. Before Rox, he was the Chief Growth Officer at New Relic where he scaled the self-serve business from $0-$100M in ARR. Prior to New Relic, Ishan founded Pixie Labs (acq by New R ... Show More

Customer acquisition costs are rising, and marketing budgets remain flat. But does that mean fewer customers? Not if the Chief Experience Officer and AI have a say. In this episode, CMO Courtney Baker is joined by Knownwell’s CEO David DeWolf and Chief Product Officer Mohan Rao. ... Show More

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, ... Show More

In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention ... Show More

In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean to productize services in an AI-driven economy? Join Knownwell's Chief Marketing Officer, Courtney Baker, CEO David DeWolf, Chief ... Show More

Yamini Rangan is the CEO at HubSpot. The $32BN juggernaut that has revenues of $2.6BN, over 247,000 customers and 8,200 employees. Prior to Hubspot, Yamini served as Chief Customer Officer at Dropbox, and before Dropbox, she was VP of Sales Strategy and Operations at Workday.  In ... Show More

Today's episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates between ... Show More