logo
episode-header-image
Apr 4
1h 9m

20Sales: How the Best Sales Teams Use AI...

Harry Stebbings
About this episode

Ishan Mukherjee is the Co-Founder/CEO of Rox, a Sequoia-backed AI-powered sales productivity platform. Before Rox, he was the Chief Growth Officer at New Relic where he scaled the self-serve business from $0-$100M in ARR. Prior to New Relic, Ishan founded Pixie Labs (acq by New Relic). Before that he led product at Siri Knowledge Graph at Apple, Lattice Data (acquired by Apple), Premise Data, and Amazon Robotics. Ishan was also an early engineer in Kiva (acquired by Amazon) where he joined after graduating from MIT.

In Today’s Episode We Discuss:

04:50 Biggest Lessons Scaling New Relic’s PLG to $100M in ARR

05:59 How to Do PLG and Enterprise at the Same Time

07:00 How to do Content in a PLG World

08:50 Performance Marketing or Organic Content: What Works for PLG

10:27 Why You Should Stop Marketing at Events

11:47 Why SEM is a Cartel

14:15 Why Unpaid Design Partners are BS

17:17 How AI Changes the World of Enterprise Sales: Commit-Based vs. Usage-Based 

20:49 How to do Sales Compensation Plans

24:44 How to Ramp New Sales Reps

25:03 The Impact of AI on Sales Research

29:18 How to do Deep Customer Research in an AI World

35:56 Changing Spending Patterns in SaaS

41:41 Retention and Churn in Enterprise AI

43:31 The Future of Sales Teams with AI

44:45 Hiring and Scaling Sales Teams

54:28 Quickfire

 

 

Up next
Jul 7
20VC: Scott Galloway on Are Billionaires Happy & The Impact of Money on Psychology and Self-Worth | Becoming a Better Father & Husband | Why We Should Drink More and Not Work From Home | The Tinder Effect & How it Makes Young Men Radical
Scott Galloway is a Professor of Marketing at NYU Stern, where he’s taught for over two decades. He’s the founder of several successful companies, including L2 (acquired by Gartner for over $150M), Red Envelope, and Prophet. He’s a New York Times bestselling author of four books ... Show More
1h 10m
Jul 3
20VC: Figma's IPO: The Full Breakdown | Index Returns $3.5BN on Two Deals | Why Melio's $2.5BN Acquisition is "Discouraging" | Asana's New CEO and the Great Founder Exodus | Oracle's $30BN AI Deal and What it Means for Incumbents
AGENDA: 00:00 – $400B in AI CapEx: Rational Investment or Madness? 05:00 – Figma's IPO: Rule of 80, $1.5B in cash, 40% margins. Unreal. 08:00 – Adobe Screwed the Deal—Should They Have Just Bought Canva? 16:00 – Pay-to-Play Deals: Heroic Hail Mary or Guaranteed Write-Off? 21:30 – ... Show More
1h 11m
Jun 30
20VC: Inside KKR's Monster $8BN European Fund | The $500M Turkey Gamble That Went Wrong | Do Andreessen & General Catalyst Scare KKR? | Will AI Kill the PE Model? | Can The PE Model Survive without IPOs and Where is the Liquidity with Philip Freise
Philipp Freise is Co-Head of European Private Equity at KKR, where he manages the largest private fund in Europe with $8BN in the latest fund. Philip has led KKR's investments in FGS Global, Superstruct, Axel Springer SE, BMG Rights Management, Fotolia, GetYourGuide, GfK SE, Leon ... Show More
1h 1m
Recommended Episodes
Jun 11
Why Big Tech Is Spending Millions to Partner with Smart AI Startups
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing ... Show More
1h 9m
Aug 2024
#236 Optimizing Sales Using AI with Ellie Fields, CPEO at Salesloft
Doing sales better is perhaps the most direct route to making more revenue, so it should be a priority for every business. B2B sales is often very complex, with a mix of emails and video calls and prospects interacting with your website and social content. And you often have mult ... Show More
42m 28s
Nov 2024
Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)
Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing. Shopify powers over 10% of e-commerce in the United States, with $235 billion in GMV in 2023 (roughly th ... Show More
1h 17m
Oct 2024
Agencies vs. In-House Teams - Which is Better?
📈 Ecommerce Equation - Business Coaching, Consulting & Community 🔗 https://www.ecommerceequation.com.au/ In this episode of Chew on This, Ash is joined by Jay Wright, CEO and Founder of Ecommerce Equation, an Australian-based growth and education business for brands. The two di ... Show More
48m 4s
Dec 2024
Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)
Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why ... Show More
1h 21m
Aug 2024
#201 April Dunford: The Marketing Expert
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definitio ... Show More
1h 19m
Aug 2024
Client Retention and the Performance Economy
In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean to productize services in an AI-driven economy? Join Knownwell's Chief Marketing Officer, Courtney Baker, CEO David DeWolf, Chief ... Show More
37m 14s
Jun 2024
Top AI trends and strategies to make the most of them
Text us your thoughts on this episodeTechnological advances, surging investments and the competition for talent are all working toward one thing: artificial intelligence (AI) is fundamentally changing how business gets done. In this episode, Joe Atkinson, Vice Chair - Chief Produ ... Show More
19m 11s
Apr 11
If Sales & Marketing Did This Your Number Would Skyrocket | Garrett Mehrguth - 1888
Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challe ... Show More
31m 30s
Jul 2024
Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
Jeff Weinstein is a product lead at Stripe, where he helped grow their payment APIs to hundreds of billions in volume and transformed the way founders start companies into a few simple clicks with Atlas. Prior to Stripe, Jeff led several startups and sold companies to Groupon and ... Show More
2h 35m