Ishan Mukherjee is the Co-Founder/CEO of Rox, a Sequoia-backed AI-powered sales productivity platform. Before Rox, he was the Chief Growth Officer at New Relic where he scaled the self-serve business from $0-$100M in ARR. Prior to New Relic, Ishan founded Pixie Labs (acq by New Relic). Before that he led product at Siri Knowledge Graph at Apple, Lattice Data (acquired by Apple), Premise Data, and Amazon Robotics. Ishan was also an early engineer in Kiva (acquired by Amazon) where he joined after graduating from MIT.
In Today's Episode We Discuss:
04:50 Biggest Lessons Scaling New Relic's PLG to $100M in ARR
05:59 How to Do PLG and Enterprise at the Same Time
07:00 How to do Content in a PLG World
08:50 Performance Marketing or Organic Content: What Works for PLG
10:27 Why You Should Stop Marketing at Events
11:47 Why SEM is a Cartel
14:15 Why Unpaid Design Partners are BS
17:17 How AI Changes the World of Enterprise Sales: Commit-Based vs. Usage-Based
20:49 How to do Sales Compensation Plans
24:44 How to Ramp New Sales Reps
25:03 The Impact of AI on Sales Research
29:18 How to do Deep Customer Research in an AI World
35:56 Changing Spending Patterns in SaaS
41:41 Retention and Churn in Enterprise AI
43:31 The Future of Sales Teams with AI
44:45 Hiring and Scaling Sales Teams
54:28 Quickfire