I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves.
Last time I talked to you, I told you about how we were in a cash crunch.
We basically had $300k in liabilities against $120k in the bank, plus a $70k payroll — and it was a hug ... Show More
Oct 9
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model.You’ll see exactly how reallocating ad spend, optimizing contribut ... Show More
35m 13s
Oct 7
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.Learn CTC’s full framework for sourcing and scaling c ... Show More
25m 56s
Aug 14
How to stay positive when something in your business flops
Ever stared at your monthly numbers and thought, “Wait… where did all the money go?” Or launched something and no one bought? In this week’s episode of Chill & Prosper, I’m answering your questions about failure, staying positive, and low profit margins.
30m 46s
Jun 2025
This Is the Easiest Side Hustle You’re Not Doing Yet | GVAE w/ David Rawlinson: CEO of QVC Group
I’ve been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who’s actually doing it at scale. David Rawlinson, CEO of QVC Group, joins me to break down how one of the OGs of commerce + entertainment is going all ... Show More
26m 3s
Nov 2023
Black Friday and Beyond, Shopify's President, "Buy Now, Pay Later" Boost 11/27/23
Carl Quintanilla, Jim Cramer and David Faber discussed Black Friday retail report cards, including Adobe Analytics' report stating U.S. online sales hit a record high. Adobe also said "buy now, pay later" usage rose 47% from a year ago, sparking a surge in shares of Affirm. The a ... Show More
43m 41s
Nov 2024
Black Friday is big business. Here’s how you can make the most of it
Headlines: Eight Laos hostel staff detained over suspected methanol deaths, Israel bombs Beirut as cabinet discusses Hezbollah ceasefire, An update on the bills Labor is trying to pass this week, and Drake takes feud with Kendrick Lamar to court. Deep Dive: Are you gearing up to ... Show More
18m 22s
Oct 9
The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule
Today's video is a 4Ds session I did previously, where I connected with a group of business owners to deliver the tactical, unfiltered advice on how to grow their business and scale their brand. We cover the real reasons they're struggling with cash flow, why their content isn't ... Show More
1h 14m