I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves.
Last time I talked to you, I told you about how we were in a cash crunch.
We basically had $300k in liabilities against $120k in the bank, plus a $70k payroll — and it was a hug ... Show More
Jul 31
We Ran Incrementality Tests... Meta’s Tool Didn’t Win
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times.In this episode, Richard Gaffin sits down with VP of Paid Media Tony Chopp to break down what really happened across those tests, including a final g ... Show More
20m 15s
Jul 29
Lessons from 11 Years of Building an Agency — and What Happened After
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks down what the deal really means, why it isn’t a retirement plan, and how private ... Show More
1h 53m
Aug 14
How to stay positive when something in your business flops
Ever stared at your monthly numbers and thought, “Wait… where did all the money go?” Or launched something and no one bought? In this week’s episode of Chill & Prosper, I’m answering your questions about failure, staying positive, and low profit margins.
30m 46s
Jun 24
This Is the Easiest Side Hustle You’re Not Doing Yet | GVAE w/ David Rawlinson: CEO of QVC Group
I’ve been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who’s actually doing it at scale. David Rawlinson, CEO of QVC Group, joins me to break down how one of the OGs of commerce + entertainment is going all ... Show More
26m 3s
Nov 2023
Black Friday and Beyond, Shopify's President, "Buy Now, Pay Later" Boost 11/27/23
Carl Quintanilla, Jim Cramer and David Faber discussed Black Friday retail report cards, including Adobe Analytics' report stating U.S. online sales hit a record high. Adobe also said "buy now, pay later" usage rose 47% from a year ago, sparking a surge in shares of Affirm. The a ... Show More
43m 41s
Nov 2024
Le Black Friday vaut-il vraiment le coup pour son porte-monnaie ?
Ce vendredi 29 novembre 2024, soyez prêt à affronter les files d’attentes devant les magasins et les embouteillages, le Black Friday est de retour. Cette tradition importée des États-Unis se déroule chaque année le dernier vendredi du mois de novembre, lendemain de Thanksgiving.E ... Show More
4m 36s