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Nov 2024
18m 22s

Black Friday is big business. Here’s how...

LiSTNR
About this episode

Headlines: Eight Laos hostel staff detained over suspected methanol deaths, Benjamin Netanyahu urges Israeli ministers to approve Hezbollah ceasefire deal, an update on the bills Labor is trying to pass this week and Drake takes feud with Kendrick Lamar to court.

Deep Dive: Are you gearing up to spend your hard-earned dollars this Black Friday?

It's nearly impossible to miss the flood of aggressive marketing from retailers ahead of the Black Friday sales this week. But is it the sale of the year – or just the best marketing ploy ever?

On this episode of The Briefing, Bension Siebert unpacks why this longstanding American shopping event has become so big in Australia, and how you can you avoid getting sucked in by marketing and snatch a genuine bargain.

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