logo
episode-header-image
Oct 16
11m 15s

725. What to Do NOW So You’re Ready by B...

Jacqueline Snyder
About this episode

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here. 

You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.

In This Episode, You’ll Learn:

00:00 Why October is the month that separates the businesses that sell vs struggle.

03:34 The holiday readiness framework.

05:00 How to get in front of other people's audiences (without ads.)

06:15 How to sell MORE to people who are already buying.

07:30 Turn your best selling product into a profit engine.

08:45 The ONE thing for you to focus on this week.



Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here


Get business tips sent right to your inbox - join the newsletter!


Watch on YouTube


Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Up next
Oct 9
724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportu ... Show More
24m 52s
Oct 2
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-dr ... Show More
39m 32s
Sep 25
722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 re ... Show More
23m 40s
Recommended Episodes
Sep 1
Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66
In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, ... Show More
21m 41s
Feb 2025
SPI 856: Literally the Easiest Way to Start a Business in 2025
#856 What's the easiest way to launch a business in 2025? Building a website around your idea might be the first thing you think of, but that's not it. Listen in on this episode because I share an in-depth look at a tool changing the game for beginner and pro entrepreneurs alike. ... Show More
25m 44s
Feb 2025
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ... Show More
36m 56s
Feb 2025
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out w ... Show More
35m 30s
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s
Apr 2025
Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
41m 34s
Sep 29
Episode 787: The Most Powerful Strategies for Un-Bottlenecking Yourself
Are you feeling bottled up in your own business? If it seems like the very success you've achieved is now holding you back from growth, then this episode on “un-bottlenecking” yourself is just what you’ve been looking for! Today, we cut through the noise to expose the real reason ... Show More
51m 34s
Sep 2024
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discount ... Show More
52m 30s
Sep 4
Amy Hayes Proves Referrals Beat Social Media Marketing
Send us a textShow Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referral ... Show More
47m 16s