Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.
Jun 17
Why 90% of Your Brain Ignores Ads
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More
1h 20m
Jun 3
The SEO Blog Era Is Over. Here's What Replaces It.
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More
55m 18s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?
Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ... Show More
42m 45s
Apr 2024
Insights from Leading Marketing Strategies at Lyft & OpenTable
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More
14m 23s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Dec 2023
Turning Data into Gold: Mining the Power of Data Intelligence, with Clarity Innovations
Information brings us food for thought. It grounds a lot of our discussions, and perhaps, most importantly, it gives our work direction and purpose. This is why on this podcast, we bring you expert guests and start every episode with a little bit of data! A recent survey by Deloi ... Show More
30m 59s
Feb 2024
229 - How to Create a Go-to-Market Strategy, with David Malpass
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, brandi ... Show More
41m 16s
Jul 2021
Companies Have Lost the Distinction Between Data and Information
This week, NYU Stern School of Business finance professor Aswath Damodaran, joined to talk about why corporate earnings reports and regulatory filings keep getting longer, and why it's not necessarily a good thing for investors. Professor Damodaran explained why he thinks we are ... Show More
27m 27s
<p><em><strong>Converted: The Data-Driven Way to Win Customers' Hearts</strong></em> by Neil Hoyne</p> <p>About the Book:</p> <p>When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google's Chief Measurement Strategist and Seni ... Show More
