logo
episode-header-image
About this episode

Send us a text

After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.

On this episode of Promote Yourself to CEO:

3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.

10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.

12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?

14:53 - Let’s take a look at conversion rates of some other popular promotional methods.

22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?

27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.

31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.

34:55 - Remember this about each product, program, or service you create for your business.

Show Links

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Up next
Yesterday
What to Focus on First
Send us a textYour revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over.But here's what most business owners don't realize: when thin ... Show More
34m 41s
Oct 2
Too Many Decisions, Not Enough Clarity
Send us a textYou know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them.Fresh off our CEO Retreats, I'v ... Show More
26m 7s
Sep 17
Organize Your Digital Clutter with Tracy Hoth
Send us a textYou know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're paying your team to sit idle while you frantically search through folders trying to find the resources the ... Show More
28m 38s
Recommended Episodes
Mar 2024
265. Votre business ne décolle pas (et vous ne comprenez pas pourquoi ?)
➡️ Pour participer à ma Masterclass "3 raisons pour lesquelles vous avez du mal à trouver des clients (et quoi faire à la place)" c'est par ici 👉 Je m'inscris à la Masterclass ____________________________ Un audit business en 30 minutes pour comprendre pourquoi votre business st ... Show More
27m 4s
Dec 2023
#637: My Customers Have Bought All My Offers… What’s Next For Them?
Encouraging your loyal customers to continue purchasing from you after your digital course. So you've hit your revenue goal by selling your digital courses, and you've got some amazing loyal customers, woohoo! But what's next? Once your customers complete your course, you need to ... Show More
37m 54s
May 2023
#568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affiliate Revenue
Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenu ... Show More
38m 28s
Jul 2020
#327: Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!)
Want to know what I love most about a digital course? I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates! And th ... Show More
42m 56s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Jan 2024
#645: How To Message Your Digital Product Or Service To Instantly Sell
Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting ... Show More
40m 3s
Apr 2023
How to Encourage & Motivate Your Team Beyond Being Money Driven | Will Yarbrough - 1664
There is absolutely nothing wrong with going to work every day for the paycheck. But if you go one step further, ask yourself, what is that paycheck for? What do you REALLY care about? In this episode, your host Donald Kelly and guest Will Yarbrough break down a word that all sal ... Show More
30m 8s
May 2023
Pricing Strategy For Consultants - How To Raise Your Fees With Jenny Millar: Podcast #292
There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psych ... Show More
44m 5s
Jun 2021
#380: 4 Strategies To Create A High Converting Sales Page
Are you ready to boost your sales and crack the code on customer conversions? Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might hav ... Show More
26m 12s
Mar 2023
438 - Discover What It Means to Think Like a CEO
Darin Stubbs is the executive vice president at Symmetry Financial Group. If you’re an entrepreneur who’s just starting out, has hit a lull, or can’t get momentum—or if you simply want more of what being your own boss promises—then we guarantee that Darin’s advice and insight wil ... Show More
28m 18s