logo
episode-header-image
Sep 2021
42m 29s

Pricing Your Genius to Perfectly Match Y...

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
About this episode
Send a text Pricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my dear friend and financial be ... Show More
Up next
Feb 26
When Life Interrupts Your Marketing Plans
Send a textMost business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year?In 2025, I went from working 25 hours a week to about five. My parents needed more ... Show More
42m 13s
Feb 24
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
Send a textFrom hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party pla ... Show More
43m 42s
Feb 24
The System that Outsmarts the Hustle (3 Case Studies)
Send a textIf you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question.I'm walking through three real client stories — a product-based business, a service provider who was st ... Show More
55m 56s
Recommended Episodes
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Sep 2025
Episode 782: How an 8-Figure-a-Year Entrepreneur Thinks About Money
You want to grow your business, but what if the thing holding you back has nothing to do with your strategy or your marketing? What if your money struggles aren't about your business model at all, but about your mindset? Money can be an uncomfortable topic for most, but today, Je ... Show More
1h 46m
Apr 2025
Episode 747: Wednesday Weekly Win: What Happens When a 7-Figure Business Meets BBD? Kate Northrup Tells All - A Digital CEO Success Story
<p dir="ltr">Are you curious how a $97 course could pave the way to a multi-million dollar empire? Today, Jenni sits down with Kate Northrup, who shares how the tools in Business By Design refined her launch strategies, leading to dramatically increased results, even with an alre ... Show More
50m 5s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
<p>Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of <a href="https://www.kumumea.com/?srsltid=AfmBOorRcr4lCsx6yDVifOTlyZtN9edvnnJq6iUq8AoyFTt8vBuhO2Sx" rel="noopener noreferrer" target= ... Show More
1 h
Oct 2024
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for ... Show More
53m 34s
Feb 2025
669. "I want to grow and expand my wholesale business- help!" | Coaching Session
Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when ... Show More
41m 32s
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
46m 51s
Feb 2025
Episode 730: 7 Traits of Highly Successful Online Entrepreneurs: Insights from Our Next Level Coaches
<p dir="ltr">Ever wonder what separates those online entrepreneurs who just seem to skyrocket to success from those who struggle to get off the ground? What hidden traits, habits, or ways of being do they possess? In today's episode, you'll meet some of our amazing Business By De ... Show More
55m 58s
Sep 2025
Episode 787: The Most Powerful Strategies for Un-Bottlenecking Yourself
Are you feeling bottled up in your own business? If it seems like the very success you've achieved is now holding you back from growth, then this episode on "un-bottlenecking" yourself is just what you've been looking for! Today, we cut through the noise to expose the real reason ... Show More
51m 34s