YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube.
First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about how you can optimize your videos so they rank higher in Google.
Jan 2021
How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ... Show More
12m 58s
Jan 2021
Why Sales Enablement is Critical For Revenue Growth
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ... Show More
8m 42s
Jan 2021
How to Help Your Sales Team Stay Productive During a Time of Change
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian ... Show More
11m 47s
Jun 2019
MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!
<p>If you’re not on YouTube, you’re not marketing.</p><p>YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.</p><p>The ... Show More
12m 36s
Jul 2023
Why YouTube Needs To Be Part of Your SEO Strategy -- Gabrielle Florance // Newell Brands
<p>Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the secon ... Show More
15m 33s
Dec 2020
MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday
<p><span>YouTube: it’s kind of everything right now.</span></p>
<p><span>As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the ... Show More
14m 23s
Apr 2023
Ep 166: How the YouTube Algorithm Works TODAY
<p>If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.</p><p><br></p><p>If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get you ... Show More
14m 25s
<p>Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford.</p><p> </p><p> </p><p><strong>Guest</strong>:<strong> </strong><a href="https://www.180marketing.com/sme" ... Show More
<p>Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? To discover key YouTube updates and learn how to adapt your content strategy for maximum impact, I interview Sean Cannell.</p><p><br></p><p><br></p><p><str ... Show More
